There is an interesting, new advertising opportunity called The 1000-Word Page. It’s a cross between buying a keyword text link and renting a little piece of artistic expression.
The 1000-Word Page is what it sounds like… a minimalist page composed of 1,000 popular English words placed randomly.
The folks behind the page are selling each word (first come, first served basis) at a starting price of 100 Euros. Larger fonts, bold words, etc. cost more.
When an advertiser buys a word, it is then linked to their site for a period of at least five years. The concept is already getting a nice amount of buzz. With such a modest buy in, I think it’s definitely worth getting a word or two to experiment.
The page was started by a couple of marketing students at the University of London. The proceeds are going to some good causes, including paying down their student loans, donating to a NGO that sends computers to Africa, and seeding some new business ideas.
Go and adopt a word (lots of great keywords available) at http://www.1000wordpage.com.