Kerwer is an architect turned affiliate marketer, and he had a unique angle to build awareness for his blog. He profiled a number of people in the industry and featured a quality caricature of each person featured.
His Who is Shawn Collins? post came out in March 2011, and it was followed in the mail by a t-shirt with the caricature design.
After being featured in the Dukeo.com blog, I started reading it regularly, as well as following @dukeomedia on Twitter.
Last week, Stéphane shared data on the profiles he’d created in his post, Real Numbers Exposed: “Who Is” Case Study.
He details his strategy in the project and the results he’s seen so far. Interesting stuff. It’s great to see his efforts and investing in his work.
If you’d like to get a caricature similar to those in the profiles from Kerwer, he is running a promotion where he’ll award custom caricatures to a couple winners who review his blog.