Shawn Collins' Blog

Affiliate marketing and other stuff from Shawn Collins, co-founder of Affiliate Summit.

  • Home
  • About Shawn
  • Contact
  • Learn Affiliate Marketing
  • Disclosure
  • Archives

Archives for June 2007

Live Domain Auctions at Affiliate Summit

June 30, 2007 by Shawn Collins

Moniker’s successful Live Domain Auction will be taking place at Affiliate Summit on Monday, July 9 at the Intercontinental Hotel in Miami.

The domain auction will provide an opportunity for affiliate marketers to secure premier web addresses. The master inventory of available domain names has been announced and they are now available for download.

Featured domains include…

AffiliateDirectory.com
AffiliateProgram.org
AffiliateSoftware.com
BirthControl.com
Commercial.net
DiscountedBooks.com
DiscountMall.com
Elections.com
eSports.com
FantasyFootball.org
GED.net
InsuranceRates.com
KIX.com
MusicTV.com
NewYorkRealty.com
OneWayFares.com
PDA.net
PokerAffiliates.com
Slots.com
SpecialSavings.com
Vodka.net
WineGallery.com

From the master list of more than 2,000, Moniker will select the best 150 domains that will be included in the Live Domain Auction. The remaining domains will be available for sale in the online Silent Auction system running Monday, July 9 through Tuesday, July 17, 2007.

Get more details on the domain auction at http://marketplacepro.moniker.com/auction/detail.html?auction_id=141.

A very limited number of Affiliate Summit passes are available at http://www.affiliatesummit.com.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Resources

Beverly Jones Has Nothing to do with Affiliate Summit

June 29, 2007 by Shawn Collins

I just heard that there is a “Beverly Jones” contacting folks in the UK under the guise of working for Affiliate Summit. According to Jess Luthi, this “Beverly” has contacted PrimeQ, DGM, and perhaps others.

Apparently, Ms. Beverly is offering free Affiliate Summit passes, and is asking for a list of conference attendees.

Anybody working with the conference has this information, and we’re not peddling free passes in such a manner.

If you happen to get a call from this character, it would be greatly appreciated if you would forward her phone number to realdeal@affiliatesummit.com, so I can call and say hello myself.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate News

Countdown to the iPhone

June 28, 2007 by Shawn Collins

I was in New York City yesterday to give a lecture at NYU on affiliate marketing and had some time to kill beforehand. So I ventured up to the Apple Store on Fifth Avenue to see the people waiting in line for an iPhone.

It was a dedicated bunch, for sure, but ridiculous. Come on now – waiting a week to get a gadget.

I think it looks like a great product, though I am still a BlackBerry guy. Don’t get me wrong, I love some flavors of Apple Kool-Aid. I’ve got my MacBook and iPod right here in front of me.

And I may get an iPhone out of curiosity. But no way would I wait in the heat, humidity, rain and stink of the NYC summer. I’m all about buying my Mac products online.

The iPhone, nicknamed the “Jesus Phone” on some blogs, is being unleashed on the world at 6pm EST on June 29.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate News

Commission Junction Powers 48% of Top Retailer Affiliate Programs

June 28, 2007 by Shawn Collins

Commission Junction has announced that their affiliate marketing technology is used by more advertisers on Internet Retailer’s Top 500 Guide to Retail Web Sites than the next two affiliate marketing providers combined.

CJ also states that they lead in powering programs for 10 of the 14 market categories being used by advertisers to expand reach and increase online revenues.

Internet Retailer reports that 335 of the top 500 retailers have affiliate programs that they either manage through affiliate networks or in-house with their own tracking technology.

“Once again, Internet Retailer’s survey reaffirms Commission Junction’s leadership in providing the Web’s largest retailers with powerful affiliate marketing programs. With the CJ Marketplace our advertisers increase their online revenue and expand their reach into new markets,” said Tom Vadnais, CEO of ValueClick, Inc., and general manager of Commission Junction and Mediaplex.

“As the affiliate channel grows, Commission Junction will continue to lead in the development and delivery of the best affiliate marketing solutions to support our advertisers and the publishers who promote them.”

More details on the Internet Retailer Top 500 Guide at http://www.internetretailer.com/top500/.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate News

LinkShare Golden Link Awards 2007 Video

June 27, 2007 by Shawn Collins

LinkShare has posted the video from the Golden Link Awards 2007. The video features bits from the emcee, Kevin Meaney, as well as announcements of the awards.

This is the same video they showed to kick off the LinkShare Symposium last week – nice work that they get it all edited over night.

The one problem with the edit was that my dramatic pause was removed when announcing AffiliateFairPlay.com as Performance Marketing’s Most Vocal Advocate.

Otherwise, it served as a sharp recap of the event. Also, this video is the first in hopefully many videos posted to the LinkShare channel on YouTube.

More on the Golden Link Awards at http://www.linkshare.com/symposium2007/glawards_overview.shtml.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate News

Texting Your Affiliate Links

June 26, 2007 by Shawn Collins

There is a lot of talk about Affiliate 2.0 and harnessing technology to grow affiliate businesses, but how can you really do it?

Reactee shirts for marketing affiliate links via SMS.Video is showing lots of potential, and mobile phone marketing has an exciting future, but both have associated learning curves and other barriers to entry.

How about t-shirts? Doesn’t sound so glorious, right? Well maybe that’s because you haven’t heard of Reactee.

Reactee is a company that enables you to create a t-shirt with a call to action to send a text message to get more information about a given subject.

When people text a word of your choosing, they get an auto-response to their phone of up to 120 characters from you.

For instance, you could create a shirt with the name of your favorite band, wear it to a concert for them, and have your affiliate link in the text response to sell their ringtones or something.

Reactee provides you with a log of all of the SMS requests, messages posted by people to your account, and more. Give it a try.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Tips

Affiliate Summit Video Sponsorship

June 25, 2007 by Shawn Collins

Sponsor the videos from educational sessions at Affiliate Summit 2007 East.

There is an auction on eBay running through July 5, 2007 to sponsor the Affiliate Summit educational session videos.

Your company logo will be featured for three seconds before and after each educational session video from Affiliate Summit 2007 East. Videos will be made available to the general public.

All proceeds go to the March of Dimes.

This sponsorship requires a high resolution logo from the sponsor prior to the conclusion of the show in Miami. Specifications: 600 dpi (dots per inch) preferred, 300 dpi acceptable; 1280×1024 minimum resolution; .TIF(preferred), .GIF, or .JPG file types. We need the capability of zooming in 800% on the logo without any real loss of resolution. All of this will ensure that the logo will look it’s best on the video.

Premature birth affects more than half a million babies in the U.S. every year. It’s the #1 cause of newborn death, and babies who survive may suffer lifelong consequences, such as cerebral palsy, mental retardation, chronic lung disease, and vision and hearing loss. The March of Dimes, a nonprofit health organization that works to prevent premature birth and other serious threats to infant help, can really make a difference in an unborn baby’s life.

Affiliate Summit believes that the March of Dimes is a great choice for the Affiliate Marketing industry’s charitable efforts.

Bid now to brand your company and save the babies!

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate News

Brokerage Firm Affiliate Programs

June 24, 2007 by Shawn Collins

Q: I was wondering if you knew why big CPA/CPC advertisers like E*TRADE, Scottrade, and TD AMERITRADE don’t have affiliate programs? In fact, as far as I tell, brokerage firms don’t even use traditional CPM/CPA ad networks to buy media.

Shawn CollinsA: I don’t really have any insight as to why they would choose not to engage in affiliate marketing. One thing I would speculate would be that it’s a regulation issue.

Credit cards, health insurance, and other areas are highly regulated, and I would imagine the same goes for brokerage firms.

Perhaps they consider it to be too much trouble to properly screen and monitor affiliates to comply with their industry guidelines, or maybe outsourcing account recruitment in this fashion is just not permissible for them.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Ask Shawn Collins

Affiliate Trademark Bidding

June 23, 2007 by Shawn Collins

We have around 4,000 affiliates in our system, and about five of the affiliates are doing PPC. My boss now wants me to tell them to stop on our brand names. Can we have them cap their bids so they don’t appear higher than the 2nd or 3rd spot? Is this practice considered fair to our affiliates or will it result in a shortfall of numbers?

Shawn CollinsA: There are a lot of ways that companies approach this issue. Generally the bigger brands do not allow affiliates to bid on the brand names, and they only permit affiliates to bid on generic terms.

Some other affiliate programs grant special consideration to a select group of affiliates to bid on the trademarked terms, and then there are affiliate programs that have a free for all when it comes to bidding on trademarks.

In my opinion, if you have a big brand you should not permit affiliates to bid on trademarked terms. This is something the merchant can easily do themselves, and affiliates that solely bid on trademarks are not bringing any value to the table.

That said, it’s fairly common for some of the bigger ppc affiliates to get permission to bid on trademarks, because they’re bidding on a large volume of words for the merchant.

The reasoning here is that the affiliate is taking a risk and loss on some of those words and the trademarks balance out some of that risk.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Ask Shawn Collins

Relationship Economy

June 22, 2007 by Shawn Collins

Stephanie Agresta, CEO of Stephanie Agresta Consulting, shared her thoughts on the relationship economy, a term coined by Doc Searls.

Speed networking at Affiliate Summit 2003

Events like this (LinkShare Symposium) really remind me of how important real, live social networking is.

Of course, it’s great we’re on Twitter and Facebook, but face-to-face, talking to your partners, your customers, your clients… this is what the relationship economy is about.

Building quality partnerships and working together in synergistic ways. And LinkShare has done a great job of fueling that.

Share this:

  • Twitter
  • LinkedIn
  • Facebook
  • Reddit

Filed Under: Affiliate Resources

Next Page »

Social

  • View shawncollins’s profile on Facebook
  • View shawncollins’s profile on Twitter
  • View shawncollinsatx’s profile on Instagram
  • View affiliatetip’s profile on Pinterest
  • View shawncollins’s profile on LinkedIn
  • View affiliatetip’s profile on YouTube

Blogroll

  • Affiliate Manager
  • Austin FC
  • Austin, TX Airbnb
  • Bose Hearing Aids
  • Extra Money Answer
  • Movies That Affected My Life
  • This is Affiliate Marketing

Return to top of page

Copyright © · Shawn Collins Consulting ·

 

Loading Comments...