It was just another Saturday morning. The kids roll out of bed around 7 AM, the dog needs to go out, and I pop open a can of Diet Dr. Pepper to start the day.
As general mayhem broke out, I took a peek at my inbox and saw the subject, Special Edition GoDaddy.com Newsletter.
I’d been following the situation with GoDaddy.com trying to get a commercial approved for the Super Bowl on the blog of GoDaddy.com President and Founder, Bob Parsons, so this caught my eye.
The newsletter started with…
Why January eNews in February? We were waiting for some exciting news and wanted you to be the first to know: We’re thrilled to announce that we WILL be advertising in Super Bowl(R) XL. After 14 revisions and weeks of intense negotiations, the ABC Television network today gave its approval for us to broadcast a “GoDaddy-Esque” commercial in the big game.
The showdown with ABC went down to the wire. We were about out of time and had produced our 14th and final attempt. Get an inside look at Go Daddy’s quest to advertise during Super Bowl XL; see the commercials and concepts that were too edgy for the network: https://www.godaddy.com/gdshop/superbowl06/timeline.asp?isc=gdh0119. We think you’ll find the ordeal we went through to get our Super Bowl ad approved, interesting, educational and entertaining. Enjoy!
While I can finally give you a definitive answer about this year’s big game, I can also most definitely tell you that in 2006, Go Daddy will continue offering you the best prices on domains, hosting, email, secure certificates… our whole product line. And we’ll be launching new products and updating your favorites at record pace.
Keep coming back to GoDaddy.com throughout the year… we’ve got a lot in store for 2006!
Thanks as always for being a loyal Go Daddy customer, Bob Parsons President
Good news for affiliates of the GoDaddy.com affiliate program. If you recall from the Super Bowl last year, there was a tremendous amount of buzz about the GoDaddy.com commercial on the day of the game and the days that followed.
It’s seldom there is such excitement around a company, so if you’re an affiliate, get those links up before the game. People are going to be searching for the commercials that didn’t get approved by ABC. Sell some domains and make some commissions out of this.
Kudos to Bob Parsons, he officially denied wrangling with ABC over those first 13 commercials as being a publicity stunt. But come on – he’s a master of the buzz marketers.
A: There is not one place where merchants go to meet affiliates. The trick is to go where the most targeted affiliates go for your category, and get in front of them.