Archives for January 2006

ROCHESTER, NY – January 19, 2006 – Adsertive, LLC. announced today the release of their new pay-for-performance affiliate system. This new affiliate network gives merchants and publishers a central place to connect, creating a dynamic Internet advertising marketplace.

Through this advertising network, merchants can get sales or leads for their product and services on a pay for performance basis. This minimizes the risk to a merchant compared to traditional media buying and guarantees a positive ROI.

Additionally, publishers now have a way to easily monetize their existing Internet advertising inventory and maximize revenue. All merchant offers go through an extensive selection process that guarantees higher returns than traditional CPM media buys.

At launch, Adsertive is offering many exclusive offers from a broad range of vertical categories. These have been carefully selected and screened to everyone’s success.

“Rather than trying to launch with thousands of offers within our system, we have tested and selected only the best offers with the highest payouts to launch our network with” says Rick Ramos, Director of Marketing. “This ensures that we provide our publishers with the easiest way to monetize their inventory without multiple rounds of offer testing, building that elusive trust per say. If an offer is in our system, it works”

About Adsertive

Adsertive, is a leader in pay-for-performance and search-based marketing services.

There proprietary affiliate network, AdsertiveTrack™ delivers merchants a guaranteed return on investment for their advertising dollars. They connect hundreds of merchants with thousands of affiliates who market to millions of consumers worldwide.

For their publishers, they provide high quality exclusive marketing offers that maximize their ad inventory revenue. They work with a variety of high quality customers, including; Blockbuster, CircuitCity, Netflix, eBay and many more.

For additional information on Adsertive please visit; www.Adsertive.com or e-mail Rick Ramos, Director of Marketing at pressinfo@adsertive.com

Revenue Magazine, the Performance Marketing Standard Magazine, has recapped the Affiliate Summit 2006 conference.

Lisa Picarille, Editor of Revenue Magazine, touched on the education, networking, and fraternization that took place at Affiliate Summit 2006.

The Affiliate Summit 2006 in Las Vegas earlier this week was great. I met tons of interesting people doing innovative things. I think the final tally for the conference was something like 1,200 attendees with 400 more on a waiting list. Wow. That’s a far cry from the humble beginnings just three years ago when about 300 affiliates took a cruise to Nova Scotia.

While some of the “old timers” recalled those cruising days with fondness, most others claimed that being trapped on a ship with no escape, having a roommate in a cramped cabin and feeling seasick for three days wasn’t their idea of a good time. No one, however, seemed to mind being land locked in the desert with strippers, an abundance of booze and an infinite number of ways to lose their hard earned commissions. Go figure.

The whole shebang kicked off Sunday evening with a speed dating-like networking event. I was dreading this part of the conference. I opted not to meet with anyone but made myself available if people wanted to meet with me. Turns out that each participant had a total of eight “dates”. Four of mine were no shows. To the 50 percent that blew me off (you know who you are) I will be marking this down on your permanent record. You’re now officially on my list.

Back in December 2003, there was much ballyhoo at a press conference from New York Attorney General Eliot Spitzer about a case he was bringing against Delta Seven Communications, OptInRealbig.com and Synergy6.

At the press conference, a reporter asked Eliot Spitzer, “One of the issues here seems to be a question of affiliates. The Richter organization and Synergy 6, they just had affiliate programs, hundreds of people signed up who were commissioned for sending e-mails with the ultimate spammer Delta 7, as I understand, sent the mail and earned commissions from them. Can you talk about how you build a case against Richter, who didn’t seem to send those mails and Synergy 6?”

Eliot Spitzer replied, “Let me just say this. We don’t like to get into trial evidence at this stage of the process. We have absolutely no doubt we will be able to establish liability up that chain of command. Those who try to create buffers, as you point out, whether corporate or individual, and say, “I didn’t send it, someone else did,” and pretend there was some arm’s-length relationship between the two, we will pierce into those relationships and prove without a doubt that those, including Richter, and the corporations themselves are liable for the misbehavior of those that actually stand there and push the buttons.”

Fast forward two years later, and Eliot Spitzer has a bit of egg on his face. According to Adotas…

On January 11th (2006), the New York Supreme Court officially dismissed all charges against now-defunct online ad agency Synergy6 and its founder Justin Champion in regards to an ongoing investigation launched by Attorney General Eliot Spitzer in 2003 to determine whether email marketers, including Opt-InRealbig.com and Delta Seven Communications, were guilty of transmitting mass unsolicited emails.

This is on the heels of allegations against Spitzer that he made threats against Ex-Wall Street executive John Whitehead, who is now the head of the state Lower Manhattan Development Corporation, and others.

Plus, it’s looking like Spitzer may face a primary challenger in his quest to be Governor of the State of New York. Previously, he’d been all but anointed the next Governor of the state.

It’s been a tough month for Eliot Spitzer, and the implosion of one of his signature issues won’t help.

More information at http://www.adotas.com/2006/01/online-ad-agency-beats-spitzer-rap/

Jay Weintraub, Director of Market Strategy for Revenue.net, wrote an interesting piece for Digital Moses on some data that came out of Affiliate Summit 2006:

In her opening keynote address at Affiliate Summit, Anne Holland of Marketing Sherpa, said that affiliate marketing bounties and commissions will reach $6.5 billion in 2006, or roughly 40% of projected 2006 online advertising expenditures. As she writes on Marketing Sherpa yesterday, “This (number) includes retail, personal finance, gaming and gambling, travel, telecom, ‘Net marketing’ education offers, subscription sites, and other lead generation, but it does not include contextual ad networks such as Google AdSense.” Assuming 30% margins for the advertisers, which collectively seems a bit low, her prediction indicates that affiliate marketing will generate more than $9 billion dollars in revenue, more than half of the projected Internet advertising revenues for 2006.

Continued at dmconfidential.com.

Today at the Affiliate Summit, Wayne Porter was honored with the Affiliate Summit Legend Award. This was the first time the award was given, and it’s purpose is to recognize individuals in affiliate marketing who have distinguished themselves as leaders and innovators.

The award will be bestowed upon additional players in the affiliate marketing space at future Affiliate Summit events.

Wayne Porter was recognized on the first day of Affiliate Summit 2006 because of his extensive work in affiliate marketing dating back to the 1990’s. Some of Wayne’s contributions to the industry have been…

• AffiliateHelp.com – publisher of this early resource for affiliates
• Affiliate Union – on the Board of Directors for this effort to establish a group of affiliates to create a certification for affiliate programs
• AffTrack – VP of Product Development
• ReveNews – one of the founders
• Affiliate Marketing 101 – co-authored guide for Webmasters to succeed as affiliates
• Organizer and moderator of the Performance Marketing Summit in November 2002, which spurred on the networks to establish policies regarding affiliates using adware, BHO’s, etc

Recently, he was the CEO of XBlock Systems, and he’s now Senior Director of Greynet Research at FaceTime Security Labs. His projects and work include the popular SpywareGuide, X-RayPC Process Analyzer and working with the Federal Trade Commission to help shape spyware policy as well as the co-creation of two patent-pending technologies to contain unwanted software on corporate networks.

Wayne was unable to make it to the Affiliate Summit conference, and his award was accepted by Jim Kukral, Publisher of ReveNews.

The following is what Michael Pietzka of metaapes had to say in response to the question, What is the Future of Affiliate Marketing?

Metaapes is offering services to merchants, who would like to get started with affiliate marketing or already have an affiliate programm, which they would like to get managed by an agency.

From the german market perspective, affiliate marketing is developing very well at the moment with networks like zanox and affilinet having the biggest share of the market, while other networks like CJ are getting bigger.

Despite the fact that there are also smaller networks in Germany, I’m quite sure that only the bigger ones will survive in the long run unless the smaller networks are able to find their market niche.

How would you answer the question, What is the Future of Affiliate Marketing? There are no right or wrong answers.

The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive their choice of one of the following:

• Size: small ‘It’s an affiliate thing, you wouldn’t understand.’ t-shirt
• Size: medium ‘It’s an affiliate thing, you wouldn’t understand.’ t-shirt
• Affiliate Summit coffee mug
• Affiliate Summit optical mouse for a notebook computer

Share your thoughts now at http://www.surveymonkey.com/s.asp?u=281531467120