The second annual Performics Client Summit was a delightful mix of affiliate marketing, baseball, and search engine marketing.
The event kicked off on the afternoon of August 22 with some pre-conference sessions on best practices and using Connect Commerce (the Performics ASP), and a happy hour at the Performics offices.
This was followed by the best thing ever for an affiliate/baseball geek – watching a Cubs game from the 3639 Wrigley Rooftop while chatting up the affiliates, merchants, search engine reps and Performics folks.
View from the Performics Wrigleyville Rooftop Party
The actual Performics Client Summit was kicked off by Stuart Frankel, Senior Vice President of DoubleClick and General Manager of Performics.
Mr. Frankel reminisced about how so many pundits called for the death of online advertising in the recent past, and how they were sorely wrong.
He also touched on the Performics mission, which is…
To be the best online services and technology provider as measured by:
- The satisfaction of our employees, clients and publishers;
- An ability to meet and exceed the goals of our clients and publishers; and
- Our reputation for being easy to work with
The keynote speaker, Seth Godin, followed with a rousing talk based on his current book, All Marketers are Liars.
The central theme of the keynote was that we, as marketers, must make something worth talking about. It’s all about the story, and if consumers aren’t talking about your products, they are essentially invisible.
Lots of entertaining narrative in the keynote – I’d suggest grabbing a copy of the book.
The morning was rounded out by a panel, moderated by John Joseph, Vice President of Affiliate Marketing at Performics, on the Future of Affiliate Marketing; and a capsule of a Decade on Online Advertising from Lynee Tornabene, Vice President of Marketing for DoubleClick.
After lunch, there was a search engine panel moderated by Gary Stein, Senior Analyst at JupiterResearch.
This panel featured representatives from Google, MSN Search and Yahoo!, and they discussed search engine issues of the day, as well as the ways search engines impact affiliate marketing, such as click fraud.
My personal favorite part of the day was the Networking Discussions/Roundtables. Performics lined up 12 topics and moderators to lead discussions including the process of making matches of affiliates and merchants, improving search copy, and whether affiliate marketing is an acquisition or retention channel or both?
These interactive sessions are always tops, as they give a chance to meet lots of people in a quick burst, and learn a couple or three things in the process.
Performics is growing their staff, making upgrades to their technology, and focusing on the satisfaction of their clients and affiliates.
Things are looking good for affiliate marketing in Chicago. If only the Cubs could have won the game.