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10 Holiday Tips for Affiliates

November 21, 2006 by Shawn Collins

Performics and the e-tailing group have released ten tips for affiliates to maximize commissions during the holiday season.

Here are their Ten Ideas to Better Reach and Convert Holiday Shoppers:

  1. Centralize and prominently position free shipping offers: shoppers flock to these
  2. Create a sense of urgency: remind shoppers of the number of days until Christmas
  3. Create a suggestions page: provide gift recommendations segmented by price/recipient
  4. Inspire impulse holiday purchasing: showcase top sellers, editor’s favorites, etc.
  5. Make finding merchants and merchant offers simple: visibility leads to conversion
  6. Aggressively promote sale offers: segment deals by percentage/dollar off, just added sales, soon to expire sales, etc.
  7. Remember last minute shoppers: highlight gift certificates during final shopping days
  8. Ensure timely delivery: note stock status/shipping availability at merchant/product level
  9. Support the brand: provide shoppers with comprehensive contact information, including FAQ locations and store-based information
  10. Think long term: collect email opt-ins for future alerts, newsletters, etc.

This checklist is based on the e-commerce merchandising expertise of the e-tailing group and a review of 25 affiliate sites through a Performics sponsored study.

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