I just finished Yes!: 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve Martin.
The reason I picked up the book is that Cialdini is my favorite author, and I’d say his book, Influence: The Psychology of Persuasion, is the best business boook out there – one that every marketer should have in their library.
As you can tell from the title, the book is broken into 50 mini-chapters of practical tips and tricks on being more persuasive in your business.
That makes it really easy to digest the quick lessons when you have a spare moment.
And what other book mixes references to Britney Spears, the Smurfs and Sex and the City with academic concepts like loss aversion and the scarcity principle?