ValueClick recently announced that their Mediaplex technology division has released a series of enhancements to its behavioral targeting platform that simplify the process for advertisers and agencies to develop, manage, and optimize behavioral targeting campaigns.
The enhancements to Mediaplex behavioral targeting capabilities include new functionality, simple configuration and innovative campaign management tools.
“This announcement is the most recent that illustrates how the CJ and Mediaplex platforms are becoming increasingly compatible with each other, with this latest capability putting easily-executed behavioral targeting in the hands of marketers instead of technicians or programmers,” commented John Ardis, VP, Corporate Strategy, ValueClick, Inc.
“As weâ€™ve paved the pathway between these systems, affiliate marketers can benefit from the enhanced targeting, tailored messaging, reporting, etc. that advanced adservers provide, and can also finally reconcile and properly attribute response and conversion across various programs such as affiliate, display, email, paid search, natural search, rich media, video, etc.,” continued Ardis.
It will be interesting to see when and which CJ merchants try this out.
More details at http://www.mediaplex.com/.