I just read UnMarketing by Scott Stratten, and it’s really an entertaining book. You may know Scott as @unmarketing on Twitter, and if so, you know he’s a funny guy. If you don’t know him, you’re in for a treat with this book.
UnMarketing is one of those books where you can jump around without getting confused – the chapters don’t really rely on a chronological read.
Lots of examples and case studies, and Scott brings the funny, which is a nice departure from the typical business book.
I’d recommend UnMarketing for any business looking for ideas and inspiration to connect more and better with their customers.