This was a conference session titled Understanding the Real Value of Affiliate Efforts from Affiliate Summit East 2012, which took place August 12-14, 2012 in New York City at the Hilton New York.
- Paul Schroader, President, PS Web Solutions, Inc.
- Todd Crawford, Co-Founder, Impact Radius
- Scott Kalbach, CEO, AvantLink.com
- Chris Kramer, Founding Partner, NetX
An affiliate impact discussion with a focus on attribution, advanced tracking options and budget allocation. Topics: introducers, influencers and closers, assisted conversions, de-duplication, etc.
Experience level: Advanced
Target audience: Merchants/Advertisers
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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