This week on the Brandmouthing podcast, I talk about the legacy of a brand after a person passes away.
I was thinking about the impressions left behind for each of the icons that passed away in the past week: Farrah Fawcett, Michael Jackson, Billy Mays, and Ed McMahon.
Here is a quick rundown of what I think of for each person:
- Farrah Fawcett: the poster, Charlie’s Angels
- Michael Jackson: King of Pop, dark cloud of allegations by young boys
- Billy Mays: informercials, the “Pitchmen” show
- Ed McMahon: Tonight Show sidekick, Star Search host, American Family Publishers sweepstakes guy (I mistakenly refer to this as Publisher’s Clearing House in the podcast), and having financial woes
What will come to mind when people think of you when you’re gone?