I just read the Ten Golden Rules of Online Marketing Workbook by Jay Berkowitz, and it was an excellent and informative read.
If you’re not familiar with Jay Berkowitz, he has a podcast that I never miss, he is the CEO of Ten Golden Rules, and a frequent speaker at marketing conferences (he’ll be at the Affiliate Summit Social Media 2008 event on October 5 in NYC).
As the name suggests, the book covers Jay’s ten golden rules of Internet marketing.
It’s a quick read, and I think it would be an asset for any affiliate or affiliate manager. Contents include 11 case studies, some practical exercises and tips, as well as consumer and B2B examples.
The book also includes a CD of Jay’s podcasts.
Ten Golden Rules of Online Marketing is available at Amazon.