This week on the Brandmouthing podcast, I talk about the importance of a brand staying true to itself.
While I was sitting in church this morning, the Pastor was speaking about David and Goliath and how Saul gave David his own armor, but David didn’t like the way it felt. So, he went without it and conquered Goliath using his skill set.
Just the same, you shouldn’t try to change the personality of your brand to suit the recommendations of a consultant or columnist. Stick with the things that got your here and focus on your strengths to take down the Goliath in your business.