VigLink has released their inaugural Content-Commerce Report, which provides insights into the rapidly changing dynamics of the content-driven commerce segment.
Content-Driven Commerce is the emerging market of publishers who create content that drives shopping intent and merchants who seek those shoppers.
In this initial report, VigLink analyzed click performance and Earnings Per Click (EPC) paid to publishers by merchants in Q4 for 2013.
The report includes rankings and metrics across a variety of categories:
- Top 50 merchants in terms of EPC paid to publishers on average
- Top Internet Retailer product categories in terms of EPC
- Who won Black Friday and Cyber Monday via rankings of retailers that provided the highest increase in their EPC payouts during the big shopping days of 2013
- The Mobile EPC Champions via rankings of which online retailers paid the highest EPCs for clicks from mobile devices
VigLink pulled together the data for this report from across their network of publishers and merchants.
Read the VigLink Q4 2013 Content-Commerce Report.