Americans shopping online miss the personalized experience of visiting a brick and mortal store, according to a recent survey by Harris Interactive.
The survey found that nearly 4 in 5 online shoppers (77%), who have purchased items online in the past 6 months, would like to get help from a real person before making certain online purchases.
The survey, commissioned by IMShopping, was based on a sample of 2,274 adults, ages 18 and older.
I smell an affiliate opportunity here. Live chat shopping advice coupled with an affiliate-powered comparison shopping site?
More details at http://www.entrepreneur.com/PRWeb/release/19701.html.