It looks like Amazon is going hard into the contextual game with the beta release of their new Omakase Links program.

I just read about this release on Ask Dave Taylor, and Dave goes into detail about the new Amazon affiliate link option.

According to Dave, Amazon answers the big question in their FAQ: what does that name mean? Turns out it is a Japanese word meaning 'leave it up to us'.

Amazon affiliates (associates) can get to the Omakase Links area by logging in to their account and clicking on "Build Links."

The Omakase Links area explains that when an affiliate inserts this code into their site, Amazon will show the site's visitors "what they're most likely to buy based on Amazon's unique understanding of the site, the user, and the page itself."

Lots of options for template style and colors to match affiliate sites. I'll be testing this out on my sites.