The final presentation at Affiliate Summit 2006 was all about CAN-SPAM and what affiliate marketers need to know. The session was presented by Joshua Baer, CEO and Founder of UnsubCentral, and Brandon Phillips, President of Lashback.

The presention coveredwhat affiliate marketers need to comply with CAN-SPAM, securely manage suppression list exchange, monitor suppression list management and select the best tools for protecting their brand's reputation and deliverability (ROI).

When the CAN-SPAM Act defined the Advertiser as the Sender, the dynamics of affiliate marketing underwent a fundamental shift.

Because merchants are essentially viewed as the sum of their parts (i.e.; affiliate senders), it became necessary for them to crack down on any and all abuse and noncompliance on the parts of their affiliate partners in order to maintain their reputation and brand image.

As an advertiser, who you work with has never been more important, and as an affiliate, it is imperative that you learn how to properly manage suppression lists and overall CAN-SPAM compliance.

See the presentation at http://www.affiliatesummit.com/CAN-SPAM_and_Affiliate_Reputation.pdf