The following is what Salvatore A. Conca of Puritan's Pride had to say in response to the question, What is the Future of Affiliate Marketing?

I believe the future of affiliate marketing lies with the consumer. Merchants, affiliates and the like will all need to adapt to how people want to receive their content.

Consumers are fickle and they are smart. Consumers know how exactly to find the information they want.

The internet is not a mystery anymore so much as it is an integrated part of our daily lives. I believe there will be a new breed of innovators that utilize the latest technologies to deliver their content like those that utilize RSS and Blogs today.

As history has shown us, relationships are the cornerstone of marketing. Relationships are what matter most. Merchant relationships with their affiliates and affiliate relationships with the consumer, which in turn creates the merchant to consumer relationship.

As simple of an idea as that is and as many times as we may have heard it, I think many of us forget that the relationships are the building blocks of our success no matter where the technology leads us or how automated our programs become.

How would you answer the question, What is the Future of Affiliate Marketing? There are no right or wrong answers.

The author of any response that is published at affiliatetip.com or affiliatesummit.com will receive their choice of one of the following:

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