New York, November 16, 2005 – Performics, the performance-based marketing division of DoubleClick Digital Advertising Solutions, today announced that its affiliate marketing client, Sears.com earned recognition as the Best Affiliate Marketing Campaign at the Ninth Annual ad:tech Awards Ceremony Monday in New York City. Sears, Roebuck and Co. worked with Performics to develop new categories for Web publishers and creatively drive sales through the affiliate channel.
“Many Web publishers were not realizing the potential of Sears.com and some of its best performing product lines,” said John Joseph, vice president, affiliate marketing at Performics. “By working closely with some of or our top publishers, we were able to leverage the strength of Sears, Roebuck and Co.’s broad product lines, introduce new categories on the publishers’ sites, and generate significant incremental revenue for Sears.com and the publishers.”
For example, Upromise, one of the first affiliates to make this adjustment, saw immediate results after the change, with one Sears.com product category now generating 56 percent more revenue through Upromise than it had prior to the adjustment. Overall affiliate sales were boosted by these promotions and an overall growth of sales volume, with active affiliates increasing by nearly 90 percent over last year. Additional categorical initiatives for the Sears.com affiliate marketing program are still underway.
About Sears Holdings
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.
About DoubleClick Digital Advertising Solutions
Performics is the performance-based marketing division of DoubleClick Digital Advertising Solutions and is a leading provider of Affiliate, Search and Data Feed Marketing Solutions.
DoubleClick Digital Advertising Solutions, an operating unit of DoubleClick, provides technology and services that empower marketers, agencies and Web publishers to work together successfully. Its focus on innovation, reliability and insight enables clients to improve productivity and results.
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the digital advertising marketplace. Tomorrow, it will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them.
DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.
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