LinkShare has announced Easy Links, contextual product ads that use proprietary intelligence to serve up relevant offers.

When an affiliate places the code for Easy Links on their site, the ad unit determines the context of the site and selects relevant products to display.

Also, Easy Links are designed to improve conversion rates. Once relevant products are selected, the ad unit uses a unique algorithm to determine which advertiser products have the greatest chance of conversion.

Easy Link ads are available in the following eight IAB sizes:

300 x 250 - (Medium Rectangle)
468 x 60 - (Full Banner)
234 x 60 - (Half Banner)
120 x 240 - (Vertical Banner)
125 x 125 - (Square Button)
728 x 90 - (Leaderboard)
160 x 600 - (Wide Skyscraper)
120 x 600 - (Skyscraper)

I’ll give these a look. If they deliver on the contextual and optimization promises, it would make my affiliate life that much easier.

More details at http://www.linkshare.com/news/1006/.