Q: I was having a conversation with a colleague about being successful in affiliate marketing. He made a statement that took me back a bit. He stated he isn’t interested in marketing at all, he simply wants to be an affiliate marketer… hinting that strong PPC is all that is really needed. So, is there a difference? Are we not marketers first, or is there a clear distinction?

A: It’s sort of silly for him to say he’s not a marketer. Even if he’s strictly doing PPC, it’s PPC marketing.

There are certainly marketing tactics and techniques being used in this work. I think it’s certainly beneficial for you to have a grasp on marketing principles.

It doesn’t really make sense for him to state that he’s not a marketer when he’s engaging in affiliate marketing.

I’d encourage you to read up on marketing trends and ideas and endeavor to learn new things constantly.