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Last Updated: Oct 22nd, 2007 - 09:58:59
Resources : Opinions


The AdSensization of Facebook Apps
By Shawn Collins
Oct 22, 2007, 09:58

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Google AdSense may be coming to Facebook applications, according to Steve Rubel of the Micro Persuasion blog.

Steve referred to a quote from Google CEO Eric Schmidt in AdAge …

“How will those developers get paid for those services? We would like to have our ads in those applications.”

While Google would certainly like to have penetration on every square pixel of the Internet, I think Facebook and the developers can figure this out on their own.

In some cases, like the Ask Affiliate Summit app, we don’t want ads polluting the landscape. It’s meant to be a branding exercise.

Other Facebook applications are using direct and indirect means to gather leads, as well as leveraging affiliate marketing in various ways, such as the Chitika, Shopping Bargains, and other affiliate apps.

I think the world will be OK if Google doesn’t save the day here.

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