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| Last Updated: Sep 25th, 2005 - 21:20:24 |
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LAS VEGAS, NV, Jun 13, 2005 – Molander & Associates Inc. has released the first of its new information-based products, The Affiliate List (http://www.theaffiliatelist.com). The list helps marketers meet the top 200 retail-focused Web affiliates and provides a standardized approach to measuring them. It also helps affiliate managers monitor affiliate activity like adware and download usage.
"TheAffiliateList takes a good deal of the work and the mystery out of finding and qualifying the best affiliates within the retail sector and beyond… it’s a ‘must have’ weapon in an affiliate manager’s arsenal,” says Shawn Collins of Shawn Collins Consulting.
"I was simply stunned when I saw this list. It's a gold mine for online retail affiliate programs,” says Beth Kirsch Online Marketing Manager at Audible.com. “These are the sites we all want to partner with and the list will help managers save time... navigating through the labyrinth of recruiting top performing, high quality, value-added affiliates. It's a must have in the tool box for any affiliate manager."
“This list not only provides marketers with the cream-of-the-crop affiliates, it allows for an affiliate manager to understand specific facts about each affiliate so he or she can make an informed decision about working with that partner,” said Jeff Molander, CEO of Molander & Associates Inc.
Molander & Associates Inc. recently expanded outside of consulting into the publishing and production of "knowledge products” that help e-commerce managers and decision-makers scale their most valuable resource: time. The company's clients include start-up ventures and established firms ranging from multi-channel retailers, catalogers, service marketers and agencies to entrepreneurs, investors, analysts and others seeking to invest in performance marketing and advertising strategies.
Contact:
Jeff Molander (815) 483-9194
jmolander@molanderassoc.com
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