There is an article in PC World that provides a decent elementary overview of affiliate marketing, and highlights the innovative affiliate storefront solution provided by PopShops.

If you run a popular informational Web site–perhaps a blog–there are several ways to capitalize on the value of your Web visitors and develop a new source of business income. One of the most popular methods is affiliate marketing, which lets you earn money by marketing other businesses’ products and services on your Web site.

Read the complete article at PC World.