Media Breakaway announced today that they’ve been working in collaboration with collaboration with the Florida Attorney General office for nearly 12 months to promote online marketing best practices throughout the industry.
Since 2007, Media Breakaway has been working closely with representatives from the Florida Attorney General’s office to develop a set of industry-wide best practices for online marketers with special attention paid to mobile offers. The outcome of that collaboration is a set of guidelines that will help marketers produce advertisements that focus on the consumer experience with regard to various ringtone and mobile marketing products and services. This benefits the consumer and the advertiser.
In addition to working together, Media Breakaway is also contributing $1 million to the Florida Attorney General’s fund designed to promote more consumer-friendly online advertising.
See the Media Breakaway press release for more details.