Most companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity, according to new research from Econsultancy.
The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, is based on a survey of more than 1,100 companies and agencies.
The research covers how companies are using online PR tactics and social media for marketing and customer service.
Some interesting information from the report:
- 86% of companies plan to spend more money on social media in 2010
- 13% of companies are planning to maintain their current social media budget
- 54% of companies citied lack of resources as a hurdle for participating in social media
- 90% of companies say social media takes up more time internally than a year ago
I think this provides a golden opportunity for affiliates, as there will be lots of areas in social media that companies can’t tend to, so affiliates can do it for them.
Also, I’d suggest that any companies expanding into social media ensure that they’ve got their username across the social media sites.
More details at Econsultancy.