Commission Junction reports their same store retail sales growth for Black Friday and Cyber Monday was significant in a year to year comparison for 2007 to 2008.
Further, in comparison to comScore’s recent announcement on e-commerce spending, Commission Junction merchants experienced far more growth.
While comScore revealed a 1% increase from 2007 for retailers on Black Friday and a 15% increase on Cyber Monday, Commission Junction saw increases of 73% and 39% respectively on the big online shopping days.
This success isn’t unique to CJ, though. As I mentioned last week, LinkShare merchants had 17% growth on Black Friday over their 2007 figures.
Additionally, companies working with LinkShare had an increase of 21% in same store sales on Cyber Monday, compared to their 2007 transactions.
Good signs for the affiliate marketing economy.