Chris Brogan, President of New Marketing Labs, has co-written a new book, “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.”
This book is your guide to a new form of power broker–web natives who trade in trust, reputation, and relationships using tools you may never even have heard of. You will learn what you need to look for in such an agent for your business or how to become one yourself. Trust Agents is your guide to the deep end of meaningful relationships on the web.
The book explores how business people can use the Web’s new social software tools to build awareness, influence, reputation, and eventually authority. It focuses on methods of building trust and wielding influence, and how these efforts impact business processes and goals. Part career advice, part communications management, and part technology know-how, Trust Agents aims to deliver high level theory, actionable next steps, and stories and case studies to bolster the opinions and experiences of the authors.
The book is slated to be released on Amazon on August 24, 2009, but you can pre-order it now.
Chris Brogan will be the keynote speaker at Affiliate Summit East 2009 on Monday, August 10 in New York City.