This was a conference session titled If You Track It, They Will Come: Tracking Multi-Device Users at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis.

Session speakers:

• Ernie St. Gelais, CTO, LinkConnector

Session description:
4 in 10 purchases involve multiple devices or channels. Is your program/network equipped to track affiliate conversions in a rapidly evolving, multi-device era? Turn this challenge into opportunity.

Experience Level: Intermediate
Target Audience: Affiliate/Publisher
Niche/Vertical: Multi-Device

Slides: If You Track It, They Will Come: Tracking Multi-Device Users

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Back when we started Affiliate Summit in 2003, we didn’t have money or experience in running conferences. But we had an even more valuable asset, the desire to be better than the other options out there.

At the time, the standard for affiliate marketing conferences was an event called Affiliate Force. There were positives to it, but Missy Ward and I saw lots of areas for improvement, and we wanted to create something we would want to attend.

A lot of the early feedback was focused on what we were doing “wrong”. Well, the perception from some people that we were doing things wrong was because it was different from what they were used to.

We had no plans to emulate what we saw as a broken model. Sure, it was the most successful of the affiliate marketing events out there at the time, but that wasn’t saying much.

This was a passion project that we had to squeeze in on evenings and weekends while we paid the bills with our day jobs. There was no way we were going to sacrifice our time and opportunities to champion mediocrity and be another Affiliate Force.

No, we were going to be Affiliate Summit.

One important lesson we learned was that we didn’t know how to do it the “right way”, so we just did it the way we thought it should be done.

Based on our own experiences and tapping into our friends in affiliate marketing, we worked up a list of the problems with conferences and figured out solutions. That made more sense to us.

We employed a five-step process: listen, adapt, pivot, rinse, repeat.

Simply by asking people what they wanted and giving it to them (within reason) became our secret sauce. And people liked the taste from the start because it was literally what they wanted in a conference and tradeshow.

We still focus on feedback to evolve, and it’s genuinely odd to me that people are surprised that we ask for feedback and then follow-up with more questions to double down on the good stuff and fix the bad stuff.

Missy and I had frustrations with the tunnel vision of Affiliate Force, and that led to more of a crowdsourced approach for Affiliate Summit. Despite being admonished by people for doing things differently, we continued on our path. We didn’t want to be them, we wanted to beat them.

And it’s a good thing because by the time Affiliate Summit was a year old, Affiliate Force ceased to exist.

Over the years I’ve heard from lots of people at Affiliate Summit that they only want to meet certain types of attendees.

People focused on sales of products and services in a revenue share arrangement want to stay with their tribe and the same with lead generation folks. The belief that the other side has nothing to offer them is ingrained in a lot of people, and that’s a shame.

When you’re dismissing a whole group like that, you’re diminishing your own opportunities.

At Affiliate Summit East 2017, 58% of attendees self-identified as focusing on Sales of Products or Services. The remaining 42% chose Lead Generation. Those people painting the other side with a broad brush are missing out on around half of the crowd, and that’s a mistake.

Come back with me for a minute to the spring of 1992 at RFK Stadium in Washington, DC.

U2 was going to be in the stadium in the late summer, and a bunch of us in my fraternity went to wait out for tickets for days before they went on sale. Frat boys from the University of Maryland working for a ticket broker.

After we arrived and took our place in line, another group of guys came up and said they were going to be first. They looked to be homeless, and I was thinking we were in for an ugly few days.

Soon after, a burgundy and gold custom van rolled up. It was covered in a mix of Washington Redskins player names and numbers, as well as Bible verses. In big letters on the side it read “Redskin Rob”.

This guy, Rob, gets out of the van and approaches the group that just arrived and tells them the plan for getting all of the best tickets. Our crew approaches to say we were there first. And in that moment, I thought we were headed for a fight. That would have sucked because I am a bad fighter and all I wanted to do was chill out and drink cheap beer.

But a funny thing happened. We decided to work together — unlikely allies ended up alternating spots in line to take over the top twenty spots. A unified group to keep back any new people who wanted to overrun the line.

We became fast friends. We drank, ate, talked, played football, and laughed with each other for three days. When it was all done, I genuinely missed these guys. Strangers who I looked at with disdain days before.

In the end, we were just a bunch of people looking to earn some money and get by.

Innovation is happening in all corners of the industry, and in many cases, you don’t know who you don’t know. Change that up and reach out to some strangers. You could learn a thing or two.

Jana Seitzer, owner of a marketing/communications and graphic design firm (Geek Girl Digital), and founder/editor-in-chief at WhiskynSunshine.com, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Jana, so I asked her a variety of questions I figured she had not been asked in previous interviews.

We discussed…

Topics included…

• Working as a reporter out of college
• Having a Bad Moms Christmas party
• Bad ratings for bad archery camps
• The meaning of her toe tattoo
• Switching from MerlotMommy.com to WhiskyNSunshine.com
• The hallmarks of an intelligent person

Links from this episode

• Whisky + Sunshine
• Geek Girl Digital
• Bad Moms Christmas Tweet
• Science Confirms: Intelligent People Go To Bed Late, Leave A Mess Everywhere, And Use Bad Language
• The toe tattoo

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

Dave Cupples, Marketing/Sales Director of Ape Agency, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Dave, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

• Working as an equity trader
• His favorite country
• Bowling around the world
• Writing books
• Meal prep and fitness
• Being a notetaker for deaf and hearing impaired students

Links from this episode

• Ape Agency
• Boot the Fat
• Dave on YouTube
• Dave on Facebook
• Dave on LinkedIn
• Dave on Twitter
• Dave on Instagram

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

Evan Weber, Founder of Experience Advertising, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Evan, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

• Playing pickup basketball
• LeBron returning to Cleveland
• Getting a Masters in Mental Health Counseling
• Winning the Mr. Valentine Dance Off
• Getting Jordans on eBay
• Becoming a Jim Hendrix fan

Links from this episode

• Evan on Instagram
• Evan on Twitter
• Evan on Facebook
• Evan on LinkedIn
• Experience Advertising

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

Mike Carney, President of Golden Sky ROI Recruitment Network, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Mike, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

• Being a hall of fame soccer player
• Definition of a mooyak
• Dreams of being a cartoonist as a kid
• His favorite bobblehead
• Eating haggis
• Going to the Masters
• Gary Vaynerchuk
• How he became a Red Sox fan

Links from this episode

• Mike on LinkedIn
• Mike on Facebook
• PerformanceMarketingJobs.com
• Mike’s first Tweet

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

Maryellen Garasky, Affiliate Manager at Very Jane, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Maryellen, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

• Housetraining her puppy
• Working in mortgage brokerage
• Tacos and red wine
• Almost becoming a teacher
• Devices for cutting the cord on cable
• The Kiwanis Club

Links from this episode

• Maryellen on Facebook
• Maryellen on LinkedIn
• Kiwanis Club of Coeur d’Alene

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.

Jeremy Schoemaker, MFCEO of ShoeMoney Media Group, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

I wanted to learn more about the real Jeremy, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

• The guy that got a tattoo of him
• His favorite business book(s)
• Going to college for a while
• Why he likes a passage from Charles Dickens
• Getting a lot of Twitter followers early on
• Having his toenails torn out
• Singing in a boys choir before puberty

Links from this episode

• ShoeMoney.com
• Jeremy on Twitter
• Jeremy on LinkedIn
• Jeremy on Facebook
• The tattoo guy

If you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

This is Affiliate Marketing with Shawn Collins is focused on the people behind the affiliate management/OPM companies, advertisers/merchants, affiliates/publishers, and affiliate networks.

On each episode, Shawn interviews a new guest related to the industry, so you can learn more about the people of affiliate marketing.

After all, affiliate marketing is about the people; not the companies.