My latest question is from an affiliate manager. It’s actually not really a question, but more of a solicitation. It’s a bit long, so I’ll excerpt some of it:
I’m Savitha from the affiliate team of Knowledge Online services!
I was browsing through your website and we found that we could partner up to work together.
We invite you join our affiliate program!
The submission goes on to explain all of the attributes of their affiliate program. The problem here is that they submitted this “question” as AskShawnCollins.com – the site is solely dedicated to accepting questions on affiliate marketing.
This affiliate program pitch totally untargeted. There is a profound disconnect between what they are selling (educational services) and what I’m doing (answering questions on affiliate marketing).
I think this is a prime example of a bad attempt at affiliate recruiting.
On a positive note, it’s something all affiliate managers can learn a lesson from, especially Savitha. Invest the time and energy to find quality prospects that make sense for your affiliate program.
Don’t just go out there with a shotgun method where you address people as Sir/Madam. Make an effort to reach out to an individual and understand what their site is about. Then, endeavor to make a real connection, instead of this sort of spam.
Personally, I’d never join an affiliate program that marketed to me in this fashion. Try picking up the phone or sending a note by mail to affiliates who you’d like to recruit into your affiliate program.
Just don’t bring your affiliate program down with this sort of lazy, counter-productive tactic.