WhatRunsWhere, a service that enables advertisers and agencies to track competitors’ online and mobile ad campaigns, has partnered with Advertising Red Books, a source on advertiser and agency relationships, personnel and billing information.
WhatRunsWhere users can now get a brand description from Red Books, as well as contact information, number of employees, revenue and the name and title of a marketing or sales executive.
And when Red Books users look up an advertiser, they will see examples of several of the brand’s current online display and text ads via WhatRunsWhere.
More details on WhatRunsWhere at WhatRunsWhere.com.
In January 2013, Mike Cojanu, CEO of WhatRunsWhere, spoke on a panel on affiliate success stories at Affiliate Summit West 2013.