SMX East 2009 in New York City

I went to the first day of SMX East yesterday and had a chance to sit in on some informative sessions on topics like duplicate content and trademarks in paid search.

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Some interesting revelations in the duplicate content session, such as Google’s Joachim Kupke saying there is no duplicate content penalty and that Google is “working on something to help ID a site as the original provider of content.”

Also, Google announced a cross domain canonical tag coming by end of year. Bing and Yahoo were in there, too, in the panel moderated by Danny Sullivan, Editor-in-Chief of Search Engine Land.

Useful information from all, but I didn’t catch anything as quotable as the Google bits.

Another thing I enjoyed in this session on some weird level was that a bunch of the slides were small fonts with a bunch of code. Useful if I can get that presentation afterwards, but hard to consume from the back of the room. Those silly engineer types.

The Trademarks & Paid Search panel was informative, especially for affiliates in the PPC game.

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But I’d have to say that my favorite line from this session wasn’t directly about trademarks, but rather a sort of metaphor. David Naffziger, CEO of BrandVerity mentioned that as a New England Patriots fan, he knows about cheating to win titles.

I’m paraphrasing – meant to Tweet it live, but I couldn’t get the WiFi to cooperate. Anyhow, I like that comparison of Bill Belicheat to a trademark poacher, especially from a Pats fan. I suppose Red Sox steroid hero David Ortiz could be used interchangeably here.

There are a handful of people live Tweeting SMX East, but the best of the bunch is Lisa Barone, Co-founder and Branding Officer at Outspoken Media. Read her live Tweets from the sessions at

Also, check out the SMX East Twitter stream in real time at