New Logo for Rakuten LinkShare

Rakuten LinkShare announced today that they have changed their logo from “LinkShare, a Rakuten Company” to “Rakuten LinkShare.”

Rakuten LinkShare

The new logo was created to reflect the strategy of LinkShare’s parent company, Rakuten, to increase awareness of the Rakuten brand around the world in internet services, including e-commerce and online marketing.

The company also indicates that the updated logo signifies the importance of performance marketing within Rakuten as a key strategy for their clients.

Press Release: Rakuten LinkShare: Leading Performance Marketing Network Debuts New Logo