New LinkTrust Features to Fight Fraud

LinkTrust, a software platform for affiliate tracking, ad network management and lead management, has unveiled tools for fraud prevention, as well as integration with Payoneer and OfferVault.

Networks can now use LinkTrust to restrict conversions to a root domain and limit transactions based on a Proxy IP match, as well as setting a minimum time between click and conversion for the transaction to be approved.

So, if the conversion happens too quickly, the transaction won’t be approved.

Also, LinkTrust and Payoneer have teamed up to enable LinkTrust partners to make commission payments to affiliates via co-branded, prepaid MasterCard cards.

And LinkTrust is now working with the OfferVault API to allow affiliates and networks to quickly find top offers and compare payouts between networks.

More details at http://blog.linktrust.com/2010/05/new-linktrust-features-give-more-tools.html.