M-Commerce: The Complete Picture, Third Edition

Affiliate Window has released the third edition of their m-commerce white paper, M-Commerce: The Complete Picture.

mobile marketingBack in 2011, Affiliate Window started a project to better understand the opportunities in mobile withing affiliate marketing.

At the time, just over one percent of their sales were through mobile. In June 2012, the network reported that nearly 8% of sales for their clients came through mobile.

Currently, 18% of sales via Affiliate Window are now delivered through mobile handset and tablet devices.

Some key points covered in the report are…

  • Mobile growth trends
  • A round up of mobile statistics across the network
  • The growth of Android vs. iPhone
  • Advertiser and publisher case studies
  • The role mobile plays over holiday periods
  • Mobile tracking
  • Publisher opportunities

White paper: M-Commerce: The Complete Picture, Third Edition