Landing Page Optimization by Tim Ash

Landing page optimization is an essential technique for marketers, and Tim Ash recently updated his comprehensive guide on the subject, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

Landing Page Optimization by Tim AshIf you’re not familiar with Tim Ash, he is the CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring.

He’s the king of this stuff, so if you want to know more about it, the Landing Page Optimization book is the way to go.

Even if you got the first edition of the book, the new one has over 150 pages of new material, and it’s got tons of strategies, tips, and case studies.

Landing Page Optimization includes how to identify important parts of your site and their economic value, avoiding the seven deadly sins of landing page design, and deploying powerful neuromarketing techniques to persuade people and move them to act.

Also, the book will help you make use of best practices for e-commerce and lead generation, uncover problems with your page and decide which elements to test, and develop an optimization action plan.

Plus, it makes a great pillow for dogs.

LPO by osmosis

Disclaimer: while dogs can learn landing page optimization by osmosis, people must read the book.