eBay has announced that they will be closing their affiliate program on CJ and launching the eBay Partner Network, an in-house eBay affiliate program.
Back in September 2006, eBay announced the launch of their own affiliate linking infrastructure called Project Rover.
At the time, I speculated on my blog whether “a full secession from CJ (was) in the works?”
The eBay Partner Network is officially launching on April 1st, 2008. eBay started up with Commission Junction on March 2, 2001.
“Affiliate partners are central to eBayâ€™s ongoing strategy of improving the user experience and increasing engagement,” said Matt Ackley, vice president of Internet marketing at eBay.
“The new eBay Partner Network will allow us to have a direct relationship with our affiliates, innovate faster and deliver new products and tools in a more timely and efficient manner, providing new revenue opportunities for our affiliates and creating a more streamlined user experience for our buyers and sellers.”
The eBay Affiliate Program has more than 100,000 members globally and is one of the most successful tools for driving buyers to eBay, according to an announcement from eBay.
The move from CJ will impact both eBay and Half.com, and current affiliates will have to move to the eBay Partner Network by May 1st, 2008.
I touched base with Dave Osman, SVP Operations at Commission Junction for comment on the in-house affiliate program plans from eBay.
“As you might expect, we hate to ever lose a client, regardless of their size. CJ has enjoyed a very long and fruitful partnership with eBay, but because of their very unique technological capabilities and considerable staff they felt that they could migrate the management of this program in-house,” stated Osman.
“We’ve worked very closely with them over many months to ensure that the transition is as smooth as possible for publishers. Of course, we wish them well on the affiliate programs they’re taking over, weâ€™re looking forward to continuing to support the eBay programs that remain with us, and weâ€™re pleased that eBay is continuing their close relationship with our Mediaplex division,” Osman continued.
eBay’s Tradera AB, ProStores, Inc, Reseller Marketplace, Media Marketplace, eBay Stores and StubHub will not be affected and will remain with Commission Junction.
Additionally, eBay affiliates working with other platforms, including Affilinet and Tradedoubler, will not be affected.
More details on the transition process for eBay affiliates at http://affiliates.ebay.com.