Special Deal from KnowEm to Protect Your Social Media Branding

Y'all should listen to thisKnowEm is a service that can search over 500 social networks for and try to claim your brand or username, is offering a special deal on their pricing.

They are having a Black Friday Sale (it started last Friday) on their various social media profile creation packages.

I like this service a lot to help protect against brandjacking and/or social media identity theft.

KnowEm has three plans to choose from and they are discounted through July 31, 2014. The packages range from 100 to 300 social networks.

You can get 20% off the business package and 10% off the others.

Check out KnowEm’s Black Friday sale.

Want to Write for Issue 28 (October 2014) of FeedFront Magazine?

We are now accepting article proposals for issue 28 of FeedFront magazine.

feedfront-27-coverThe next issue of FeedFront will be coming out in October 2014, and we are accepting article proposals for that one through August 22, 2014.

If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.

No ghost-written articles. We only want content from people writing from their personal experience on digital marketing related topics.

If you have previously been accepted to write an article and either failed to meet the deadline or did not adhere to the editorial guidelines, please submit your article proposal elsewhere.

We take our deadlines and guidelines seriously.

Do not submit a complete article now – just a one sentence summary.

We will contact everybody who submitted a proposal to let them know whether their article ideas are accepted or denied.

If you didn’t get the last issue, you can read Issue 27 of FeedFront Magazine online.

Are You Using a Mobile Responsive Email Template?

Mobile now accounts for the majority of email opens with a 51% share, according to data from litmus. Have you checked your email newsletter on your phone?

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I just checked mine and it’s difficult to read on a phone.

When I went to look for a solution, my first stop was my email solution provider, AWeber, and I was delighted to see that they have lots of drag-and-drop email templates for broadcasts and follow up messages that are mobile responsive.

The mobile responsive templates from AWeber automatically resize themselves to fit the screen your subscribers open them on.

Your readers won’t have to scroll across their phone screens to read your message if your email is wider than their screen, which is so annoying.

Using these templates makes your email easier to read on a small phone screen, and therefore more likely to be read.

AWeber has over 600 mobile responsive templates, so there is no reason you should be serving up a bad experience. Soon, I won’t be forcing my old template on people.

Talking Head vs. Whiteboard Videos

I’ve made many, many videos over the years (see my YouTube channel), and a whole lot of them are talking head type videos.

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But I’ve found that I am doing those talking head videos less and less, because even though I don’t put a lot of editing into them, they are still a decent amount of time to knock out with audio and video mishaps.

So, I was very interested to hear what Laura Cruz had to say in her presentation at the recent Performance Marketing Summit in Denver titled “Video Marketing and Email – Can it Work?“.

One of her slides covered the types of videos that engage viewers: webinar style, talking head, and whiteboard.

Email_and_Video_presentation_Final

I was particularly interested in the point that whiteboard videos were the most effective.

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I’ve created some whiteboard videos using VideoScribe software, and I’ve been pleased with the relative ease in making them.

So, I think I’ll step away from the talking head videos and focus on making whiteboard videos with VideoScribe for a while and see how things go.

Let People Pick Your Brain with Google Helpouts

I was reading an article in the New York Post yesterday (Why people are now charging to network over coffee), and it reminded me of a post a made a few years back about people asking to pick my brain.

free your brainI wrote the post, because I have long been solicited for coffee, lunch, a few minutes on the phone, etc. to answer questions about affiliate marketing.

I used say yes to everybody, and I was realizing that it was taking a good part out of my day (essentially extending my day, because my work was still there), I typically never heard again from the people I’d helped, and those few minute phone calls were never just a few minutes.

There was always “one more quick thing.”

I started referring people to my “Ask Shawn Collins” page, where they could ask a question, and I’d answer it, or else to my consulting site.

Most are cordial, but some lash out that I am not willing to sidetrack my day and projects and deadlines for their urgent problem.

So anyway, I’ve chatted with lots of folks who have run into the same situation, and some have turned to services like Clarity.fm to provide on-demand business advice on a paid basis by the minute.

Another option is Google Helpouts, which launched in November 2013. Google Helpouts provides for a more dynamic approach than the phone calls on Clarity.fm. Instead, it is a video chat, so you have that face to face experience, as well as the ability to physically show things to the other person.

I think I’ll give Google Helpouts a try and provide that as an option for the brain pickers. You can give a free first call to people or charge by the minute right off the bat.