Influence: The Psychology of Persuasion by Dr. Robert Cialdini is one of my favorite business books, so I am giving away some copies.
The book is the #1 best seller on Amazon in Marketing & Consumer Behavior.
I first read Influence about 15 years ago, and we booked Dr. Cialdini to keynote Affiliate Summit West 2010. I would recommend any marketer or business person in general read this book.
Influence details six universal principles of social influence:
There are only five copies of the book available in the Robert Cialdini Scarcity Sweepstakes, so enter now for your chance to win Influence.