I’m Reading Tested Advertising Methods, Again

I was just looking around on Amazon for business books, and thought about reading Tested Advertising Methods by John Caples. It’s been a while – over ten years since I bought it, according to Amazon.

bought-tested-advertising-methods-2003

I guess I loaned it out at some point, because I can’t find it around here, so I bought another copy.

The reason I am reading it again is that I think it’s one of the best books for anybody in advertising/marketing. The book is packed with timeless advice on copywriting and advertising techniques.

You’ve probably seen the iconic John Caples ad, “They laughed when I sat down at the piano. But when I started to play!–”. It’s possibly the most famous ad, and the formula has been copied countless times over the near century since it came out.

they-laughed-when-i-sat-down-at-the-piano

Shortly after I read Tested Advertising Methods, I took a shot at adapting the ad concept in a postcard promotion for the second Affiliate Summit. It was a struggle selling some companies on the idea of a conference on a cruise ship, but instead of playing down that fact, the ad made it the headline.

Affiliate Summit 2004 promo

In the end, Affiliate Summit 2004 sold out well in advance. Did the ad make a difference? I don’t know, because we weren’t tracking anything back then.

Fortunately, we’ve learned a lot since those days.

If you haven’t read Tested Advertising Methods, I’d highly recommend it. And no, you can’t borrow my copy. I’m holding on to it this time.

Top Sessions at Affiliate Summit West 2014

Affiliate Summit West 2014 was our largest event to date with over 5,400 attendees representing over 2,000 companies during January 12-14, 2014 in Las Vegas.

Affiliate Summit West 2014There were dozens of educational sessions during the conference, so nobody is able to check in on every one of them.

The good news there is that if your registration included access to the session videos, they will be available shortly.

Otherwise, anybody has the option to purchase a virtual pass for the videos.

Anyhow, we poured over the feedback from session attendees, as well as the counts of people in the audience at the start and middle of each session.

packed-session-asw14

Based on this information, we’ve compiled a few top ten lists of the sessions from Affiliate Summit West 2014.

  1. Top 10 Sessions by Ratings at Affiliate Summit West 2014
  2. Top 10 Sessions by Attendance at Affiliate Summit West 2014
  3. Top 10 Sessions by Audience Growth at Affiliate Summit West 2014

We look forward to seeing you at the New York Marriott Marquis for Affiliate Summit East 2014 on August 10-12, 2014.

Apply for a Pay It Forward Scholarship to Affiliate Summit East 2014

Need help getting yourself to Affiliate Summit East 2014? We will be sponsoring up to fifty Affiliate Summit Pay It Forward Scholarships for affiliates to attend the conference for the first time.

Affiliate Summit ScholarshipThe goal of the scholarships is to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend.

Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass (a $1,249 value) to Affiliate Summit East 2014, taking place August 10-12, 2014 at the New York Marriott Marquis.

VIP Passes include breakfast and lunch on Monday and Tuesday; admission to the Meet Market, exhibit hall, Keynotes, all educational sessions on Sunday, Monday and Tuesday; participation in the Newcomer program; and access to all recorded session videos.

Applicants will be considered based on current participation in and future contribution to the affiliate marketing industry. All applicants must also have valid US addresses to qualify.

Interested candidates will answer one of these three questions in essay form in 300 words or less:

  • What is something broken in affiliate marketing and how can we fix it?
  • What do you hope to accomplish in affiliate marketing?
  • My idea for an affiliate site is to…

All applications will be reviewed by the Affiliate Summit Advisory Board, and winners of the scholarships will be notified on or about Monday, June 23, 2014.

In order to be considered for an Affiliate Summit Pay It Forward Scholarship, please complete the online application. The deadline for submission is Friday, June 13, 2014.

Commission Junction Rebrands as CJ Affiliate by Conversant

Commission Junction has been rebranded as CJ Affiliate by Conversant.

cj-affiliate-by-conversantThe change is part of an overall update by ValueClick, Inc., which acquired Commission Junction in 2003.

ValueClick is now Conversant, Inc.

Conversant unites five digital marketing companies launched or acquired by ValueClick since 1998: ValueClick Media, Commission Junction, Greystripe, Dotomi and Mediaplex.

If you have an account at CJ, nothing will change, according to the CJ Affiliate by Conversant blog.

The company’s stock, which previously traded under the ticker symbol VCLK, will officially begin trading under the new NASDAQ ticker symbol CNVR, starting at the market open on Wednesday, February 5, 2014.

Conversant CEO John Giuliani will ring the Opening Bell on February 5.

Email Bankruptcy, the Wolf of Wall Street, and the Top Sessions from Affiliate Summit West 2014

On the February 3, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I share how you should be securing your accounts online, top sessions from Affiliate Summit West 2014, and that you should not declare email bankruptcy.

wolf-of-wall-streetI also meant to talk about how I went to see the Wolf of Wall Street over the weekend, and how it was absolutely fantastic.

Though I forgot to mention it in the show, it was the best movie I’ve seen in quite some time (I’m a movie nut – I see probably 20 a year in theaters and an uncountable number of them every day as I work), and I’d highly recommend it.

Please review 7 Minutes in Affiliate Heaven on iTunes.

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Subscribe to 7 Minutes in Affiliate Heaven on iTunes

Subscribe to 7 Minutes in Affiliate Heaven on iTunes.