Scholarships to Affiliate Summit, #SiliconValley from @MikeJudge, and Some New Headshots

On the February 10, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I mentioned the upcoming Mike Judge show on HBO called Silicon Valley, getting my Twitter account compromised, and the top 10 sessions at Affiliate Summit West 2014.

Shawn Collins headshots

I also mentioned the rebranding of Commission Junction, scholarships to Affiliate Summit East 2014, and getting headshots.

Please review 7 Minutes in Affiliate Heaven on iTunes.

Show Links

Subscribe to 7 Minutes in Affiliate Heaven on iTunes

Subscribe to 7 Minutes in Affiliate Heaven on iTunes.

Advanced Retargeting Tactics at Affiliate Summit West 2012

This was a conference session titled Advanced Retargeting Tactics from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speaker:

  • Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz

Session description:

I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing

Session video:

Advanced Retargeting Tactics video

Session slides:

Advanced Retargeting Tactics slides

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

I’m Reading Tested Advertising Methods, Again

I was just looking around on Amazon for business books, and thought about reading Tested Advertising Methods by John Caples. It’s been a while – over ten years since I bought it, according to Amazon.


I guess I loaned it out at some point, because I can’t find it around here, so I bought another copy.

The reason I am reading it again is that I think it’s one of the best books for anybody in advertising/marketing. The book is packed with timeless advice on copywriting and advertising techniques.

You’ve probably seen the iconic John Caples ad, “They laughed when I sat down at the piano. But when I started to play!–“. It’s possibly the most famous ad, and the formula has been copied countless times over the near century since it came out.


Shortly after I read Tested Advertising Methods, I took a shot at adapting the ad concept in a postcard promotion for the second Affiliate Summit. It was a struggle selling some companies on the idea of a conference on a cruise ship, but instead of playing down that fact, the ad made it the headline.

Affiliate Summit 2004 promo

In the end, Affiliate Summit 2004 sold out well in advance. Did the ad make a difference? I don’t know, because we weren’t tracking anything back then.

Fortunately, we’ve learned a lot since those days.

If you haven’t read Tested Advertising Methods, I’d highly recommend it. And no, you can’t borrow my copy. I’m holding on to it this time.

Top Sessions at Affiliate Summit West 2014

Affiliate Summit West 2014 was our largest event to date with over 5,400 attendees representing over 2,000 companies during January 12-14, 2014 in Las Vegas.

Affiliate Summit West 2014There were dozens of educational sessions during the conference, so nobody is able to check in on every one of them.

The good news there is that if your registration included access to the session videos, they will be available shortly.

Otherwise, anybody has the option to purchase a virtual pass for the videos.

Anyhow, we poured over the feedback from session attendees, as well as the counts of people in the audience at the start and middle of each session.


Based on this information, we’ve compiled a few top ten lists of the sessions from Affiliate Summit West 2014.

  1. Top 10 Sessions by Ratings at Affiliate Summit West 2014
  2. Top 10 Sessions by Attendance at Affiliate Summit West 2014
  3. Top 10 Sessions by Audience Growth at Affiliate Summit West 2014

We look forward to seeing you at the New York Marriott Marquis for Affiliate Summit East 2014 on August 10-12, 2014.

Apply for a Pay It Forward Scholarship to Affiliate Summit East 2014

Need help getting yourself to Affiliate Summit East 2014? We will be sponsoring up to fifty Affiliate Summit Pay It Forward Scholarships for affiliates to attend the conference for the first time.

Affiliate Summit ScholarshipThe goal of the scholarships is to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend.

Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass (a $1,249 value) to Affiliate Summit East 2014, taking place August 10-12, 2014 at the New York Marriott Marquis.

VIP Passes include breakfast and lunch on Monday and Tuesday; admission to the Meet Market, exhibit hall, Keynotes, all educational sessions on Sunday, Monday and Tuesday; participation in the Newcomer program; and access to all recorded session videos.

Applicants will be considered based on current participation in and future contribution to the affiliate marketing industry. All applicants must also have valid US addresses to qualify.

Interested candidates will answer one of these three questions in essay form in 300 words or less:

  • What is something broken in affiliate marketing and how can we fix it?
  • What do you hope to accomplish in affiliate marketing?
  • My idea for an affiliate site is to…

All applications will be reviewed by the Affiliate Summit Advisory Board, and winners of the scholarships will be notified on or about Monday, June 23, 2014.

In order to be considered for an Affiliate Summit Pay It Forward Scholarship, please complete the online application. The deadline for submission is Friday, June 13, 2014.