Commission Junction Rebrands as CJ Affiliate by Conversant

Commission Junction has been rebranded as CJ Affiliate by Conversant.

cj-affiliate-by-conversantThe change is part of an overall update by ValueClick, Inc., which acquired Commission Junction in 2003.

ValueClick is now Conversant, Inc.

Conversant unites five digital marketing companies launched or acquired by ValueClick since 1998: ValueClick Media, Commission Junction, Greystripe, Dotomi and Mediaplex.

If you have an account at CJ, nothing will change, according to the CJ Affiliate by Conversant blog.

The company’s stock, which previously traded under the ticker symbol VCLK, will officially begin trading under the new NASDAQ ticker symbol CNVR, starting at the market open on Wednesday, February 5, 2014.

Conversant CEO John Giuliani will ring the Opening Bell on February 5.

Email Bankruptcy, the Wolf of Wall Street, and the Top Sessions from Affiliate Summit West 2014

On the February 3, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I share how you should be securing your accounts online, top sessions from Affiliate Summit West 2014, and that you should not declare email bankruptcy.

wolf-of-wall-streetI also meant to talk about how I went to see the Wolf of Wall Street over the weekend, and how it was absolutely fantastic.

Though I forgot to mention it in the show, it was the best movie I’ve seen in quite some time (I’m a movie nut – I see probably 20 a year in theaters and an uncountable number of them every day as I work), and I’d highly recommend it.

Please review 7 Minutes in Affiliate Heaven on iTunes.

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The Growing Potential of Diversification and Innovation at Affiliate Summit West 2012

This was a conference session titled The Growing Potential of Diversification and Innovation from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speakers:

  • Penny Stevens, Account Manager, Google Affiliate Network (Moderator)
  • Allison Garrison, Director, Partnership Marketing, Provide Commerce, Inc.
  • Michael Herrera, VP, Affiliate Marketing, Citibank
  • Howard Schaffer, VP of Business Development, Offers.com Published by Vertive, LLC

Session description:

Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Diversification

Session video:

The Growing Potential of Diversification and Innovation video

Session slides:

The Growing Potential of Diversification and Innovation slides

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Performance Tracking Technologies at Affiliate Summit West 2012

This was a conference session titled Performance Tracking Technologies from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speaker:

  • Todd Crawford, Co-Founder, Impact Radius

Session description:

In this session, Todd will detail the various methods for tracking performance-based relationships and outline the pros and cons of each tracking method.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking

Session video:

Performance Tracking Technologies video

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Don’t Declare Email Bankruptcy

I’m an inbox zero guy, meaning that I strive to have an empty inbox as often as possible. I get the impression I’m something of a rarity.

too-much-email

And it’s not like I’m talking about a quiet email account here. Last month, I received 5,189 emails, according to Gmail Meter. It’s just that I’ve become efficient in processing my email.

How about you? Are you overwhelmed with email? If so, you’ve got a couple ways you can clean up the mess.

You could go the route that I’ve gone and handle email as it comes in with a reply, archive, creating a task, or deleting it.

This also includes streamlining what’s hitting your inbox – unsubscribe from newsletters you don’t read, kill social media notifications you’re ignoring, etc.

I would urge you to go with this strategy.

And then there is email bankruptcy, which was endorsed by technology writer Nick Bilton in the New York Times.

This is where you simply delete and/or archive everything. Everything.

In my opinion, it’s lazy, reckless, and irresponsible, and I wouldn’t want to do business with somebody who can’t be bothered to communicate with me.

This is not a business hack or a life hack – people who do it are hacks.

One solution for staying on top of disorganized clowns is Boomerang for Gmail, which enables you to set up reminders to re-contact people who don’t get back to you.

Anyhow, it may seem daunting to clean up your mess, but it is your mess. There is a lot of junk in there, but also you have no idea about the ideas and opportunities that are buried in there, too.

If all else fails, make a game out of your email.

Video Highlights from Affiliate Summit West 2014

Affiliate Summit West 2014, the premier affiliate marketing conference, took place January 12-14, 2014 at Paris Las Vegas with over 5,400 affiliate marketers.

Affiliate Summit West 2014This three day conference included an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynotes for Affiliate Summit West 2014 were Steve Denton, Vice President of Marketing Solutions, eBay Enterprise and Derek Flanzraich, Founder & CEO, Greatist – watch videos of their keynotes on the Affiliate Summit channel on YouTube.

See highlights from the conference, as well as some of what you missed if you didn’t make it to Affiliate Summit West 2014.

Video: Affiliate Summit West 2014 Highlights

Video of Pinnacle Awards Winners at Affiliate Summit West 2014

The 8th annual Affiliate Summit Pinnacle Awards were presented on Tuesday, January 14, 2014 at Affiliate Summit West 2014, which took place at Paris Las Vegas.

Fanatics.com receiving their 2014 Pinnacle Award

The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space.

Award winners are recognized because they are innovative leaders with vision and influence.

Congratulations to the winners…

  • Affiliate of the Year: RetailMeNot
  • Affiliate Manager of the Year: Khushbaht Abdulloev
  • Exceptional Merchant: Fanatics.com
  • Affiliate Marketing Advocate: Brian Littleton
  • OPM/Agency of the Year: Greg Hoffman Consulting
  • Tool/Service of the Year: BrandVerity

Thank you to everybody who submitted nominations and congratulations to the finalists, too!

See a list of the Affiliate Summit Pinnacle Award winners by year.

Video: Affiliate Summit West 2014 Pinnacle Awards

Affiliate Marketing on @ModernFam, Strong Holiday Season Stats, and Videos from #ASW14

On the January 27, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I share a funny video about conference calls, CAKE launches a new solution, and speaker proposals are open for Affiliate Summit East 2014.

Derek Flanzraich keynote at Affiliate Summit West 2014

I also talked about some juicy holiday stats from Rakuten LinkShare, we’ve got photos and videos from Affiliate Summit West 2014, and affiliate marketing was on Modern Family.

Please review 7 Minutes in Affiliate Heaven on iTunes.

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Subscribe to 7 Minutes in Affiliate Heaven on iTunes

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Affiliate Improv! at Affiliate Summit West 2012

This was a conference session titled Affiliate Improv! from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speakers:

  • Daniel M. Clark, Founder, QAQN (Moderator)
  • Mike Buechele, Chief Performance Marketer, Adalytical
  • Trisha Lyn Fawver, Client Services Manager, For Me To Coupon
  • Eric Souza, Director, Delta Leads

Session description:

Four industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education

Session video:

Affiliate Improv! video

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

Search Engine Optimization Clinic at Affiliate Summit West 2012

This was a conference session titled Search Engine Optimization Clinic from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speakers:

  • Rae Hoffman-Dolan, CEO, Sugarrae (Moderator)
  • Kenny Hyder, Founder, Hyder Media
  • Michael Martin, Senior SEO Strategist, Covario Inc.
  • Taylor Pratt, VP of Product Marketing, Raven Tools

Session description:

The SEO Clinic is back! Have your website reviewed by four respected industry veterans to get tips and tricks for improving your organic search engine optimization efforts.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: SEO

Session video:

Search Engine Optimization Clinic video

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.