One Way to Alienate Potential Affiliates

I received an @ reply on Twitter recently from @ChristAudio that read “Welcome to the network. Here’s the affiliate link with 70% > http://bit.ly/jv_st (and $11,000 in bonuses)”

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However, I’d never applied or shown any interest in their affiliate program, and there isn’t really any relevance there for my blog.

Also, when I went to their site, after the Tweet, I learned that they are not even launching their affiliate program until February 24.

I’ve shared lots of affiliate recruiting advice on my blog over the years, which is still available there for free.

But for anybody who would like to have a strategy for recruiting, educating, and retaining affiliates, they can get some quick, easy to apply advice in my Kindle book, Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, for just $1.99.

Schaaf-PartnerCentric Launches coreOPM Affiliate Management Services Company

coreOPM, a sister company to Schaaf-PartnerCentric, is now providing affiliate management services starting at $750 per month.

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coreOPM came to be, because they realized that affiliate management services are often not a financially viable option for small businesses, and they set out to offer the “core” services needed to effectively launch and grow an affiliate program.

The service focuses on developing top-line revenue with proper compliance measures, in place to ensure incremental affiliate sales.

They currently manage 19 affiliate programs on seven tracking platforms, and clients include online retailers and software companies.

Affiliate Summit East 2014 Day 2 Recap

Monday, August 11, 2014 was the second day of Affiliate Summit East 2014 at the New York Marriott Marquis.

The day started with a tasty breakfast for VIP and All Access pass holders.

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Then there was an inspiring keynote interview between Emcee Rachel Honoway and Rich “Big Daddy” Salgado.

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The exhibit hall opened on day 2 and thousands of affiliate marketers came together for a full day of networking.

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In addition to all of the business talk in the exhibit hall, there were also educational sessions throughout the day at Affiliate Summit East 2014.

And we had a nice spread for lunch that included broken lasagna, rosemary marinated chicken breast, red quinoa with pickled onion, and sauteed broccolini with cherry tomatoes.

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After the education sessions, there were a series of Ask the Experts roundtables, where a number of interactive discussions were led by industry veterans.

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Day two of Affiliate Summit East 2014 wound up with the Affiliate Ball, which featured Juicy J and Bone Thugs-N-Harmony.

Just one more day to go – Affiliate Summit always flies by too fast.

Meet Market Nearly Sold Out for Affiliate Summit East 2014

The Meet Market is almost sold out for Affiliate Summit East 2014, which is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY.

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The Affiliate Summit East 2014 Meet Market is open on Sunday, August 10, 2014 from 12:00pm to 6:00pm.

The Meet Market package includes a 6′ x 2′ draped table and 2 chairs, two Networking Plus passes, and more.

Book a Meet Market table before they are all gone.

Want to Write for Issue 26 (May 2014) of FeedFront Magazine?

We are now accepting article proposals for issue 26 of FeedFront magazine.

FeedFront Magazine, issue 25The next issue of FeedFront will be coming out in May 2014, and we are accepting article proposals for that one through March 7, 2014.

If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.

No ghost-written articles. We only want content from people writing from their personal experience on digital marketing related topics.

If you have previously been accepted to write an article and either failed to meet the deadline or did not adhere to the editorial guidelines, please submit your article proposal elsewhere.

We take our deadlines and guidelines seriously.

Do not submit a complete article now – just a one sentence summary.

We will contact everybody who submitted a proposal to let them know whether their article ideas are accepted or denied.

If you didn’t get the last issue, you can read Issue 25 of FeedFront Magazine online.

Scholarships to Affiliate Summit, #SiliconValley from @MikeJudge, and Some New Headshots

On the February 10, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I mentioned the upcoming Mike Judge show on HBO called Silicon Valley, getting my Twitter account compromised, and the top 10 sessions at Affiliate Summit West 2014.

Shawn Collins headshots

I also mentioned the rebranding of Commission Junction, scholarships to Affiliate Summit East 2014, and getting headshots.

Please review 7 Minutes in Affiliate Heaven on iTunes.

Show Links

Subscribe to 7 Minutes in Affiliate Heaven on iTunes

Subscribe to 7 Minutes in Affiliate Heaven on iTunes.

Advanced Retargeting Tactics at Affiliate Summit West 2012

This was a conference session titled Advanced Retargeting Tactics from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speaker:

  • Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz

Session description:

I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing

Session video:

Advanced Retargeting Tactics video

Session slides:

Advanced Retargeting Tactics slides

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

I’m Reading Tested Advertising Methods, Again

I was just looking around on Amazon for business books, and thought about reading Tested Advertising Methods by John Caples. It’s been a while – over ten years since I bought it, according to Amazon.

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I guess I loaned it out at some point, because I can’t find it around here, so I bought another copy.

The reason I am reading it again is that I think it’s one of the best books for anybody in advertising/marketing. The book is packed with timeless advice on copywriting and advertising techniques.

You’ve probably seen the iconic John Caples ad, “They laughed when I sat down at the piano. But when I started to play!–“. It’s possibly the most famous ad, and the formula has been copied countless times over the near century since it came out.

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Shortly after I read Tested Advertising Methods, I took a shot at adapting the ad concept in a postcard promotion for the second Affiliate Summit. It was a struggle selling some companies on the idea of a conference on a cruise ship, but instead of playing down that fact, the ad made it the headline.

Affiliate Summit 2004 promo

In the end, Affiliate Summit 2004 sold out well in advance. Did the ad make a difference? I don’t know, because we weren’t tracking anything back then.

Fortunately, we’ve learned a lot since those days.

If you haven’t read Tested Advertising Methods, I’d highly recommend it. And no, you can’t borrow my copy. I’m holding on to it this time.

Top Sessions at Affiliate Summit West 2014

Affiliate Summit West 2014 was our largest event to date with over 5,400 attendees representing over 2,000 companies during January 12-14, 2014 in Las Vegas.

Affiliate Summit West 2014There were dozens of educational sessions during the conference, so nobody is able to check in on every one of them.

The good news there is that if your registration included access to the session videos, they will be available shortly.

Otherwise, anybody has the option to purchase a virtual pass for the videos.

Anyhow, we poured over the feedback from session attendees, as well as the counts of people in the audience at the start and middle of each session.

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Based on this information, we’ve compiled a few top ten lists of the sessions from Affiliate Summit West 2014.

  1. Top 10 Sessions by Ratings at Affiliate Summit West 2014
  2. Top 10 Sessions by Attendance at Affiliate Summit West 2014
  3. Top 10 Sessions by Audience Growth at Affiliate Summit West 2014

We look forward to seeing you at the New York Marriott Marquis for Affiliate Summit East 2014 on August 10-12, 2014.

Apply for a Pay It Forward Scholarship to Affiliate Summit East 2014

Need help getting yourself to Affiliate Summit East 2014? We will be sponsoring up to fifty Affiliate Summit Pay It Forward Scholarships for affiliates to attend the conference for the first time.

Affiliate Summit ScholarshipThe goal of the scholarships is to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend.

Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass (a $1,249 value) to Affiliate Summit East 2014, taking place August 10-12, 2014 at the New York Marriott Marquis.

VIP Passes include breakfast and lunch on Monday and Tuesday; admission to the Meet Market, exhibit hall, Keynotes, all educational sessions on Sunday, Monday and Tuesday; participation in the Newcomer program; and access to all recorded session videos.

Applicants will be considered based on current participation in and future contribution to the affiliate marketing industry. All applicants must also have valid US addresses to qualify.

Interested candidates will answer one of these three questions in essay form in 300 words or less:

  • What is something broken in affiliate marketing and how can we fix it?
  • What do you hope to accomplish in affiliate marketing?
  • My idea for an affiliate site is to…

All applications will be reviewed by the Affiliate Summit Advisory Board, and winners of the scholarships will be notified on or about Monday, June 23, 2014.

In order to be considered for an Affiliate Summit Pay It Forward Scholarship, please complete the online application. The deadline for submission is Friday, June 13, 2014.