Meet Market Nearly Sold Out for Affiliate Summit East 2014

The Meet Market is almost sold out for Affiliate Summit East 2014, which is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY.

asw14-meet-market

The Affiliate Summit East 2014 Meet Market is open on Sunday, August 10, 2014 from 12:00pm to 6:00pm.

The Meet Market package includes a 6′ x 2′ draped table and 2 chairs, two Networking Plus passes, and more.

Book a Meet Market table before they are all gone.

Want to Write for Issue 26 (May 2014) of FeedFront Magazine?

We are now accepting article proposals for issue 26 of FeedFront magazine.

FeedFront Magazine, issue 25The next issue of FeedFront will be coming out in May 2014, and we are accepting article proposals for that one through March 7, 2014.

If you are interested in writing an article, go to the FeedFront article proposal form to submit a one sentence summary on what you’d like to cover.

No ghost-written articles. We only want content from people writing from their personal experience on digital marketing related topics.

If you have previously been accepted to write an article and either failed to meet the deadline or did not adhere to the editorial guidelines, please submit your article proposal elsewhere.

We take our deadlines and guidelines seriously.

Do not submit a complete article now – just a one sentence summary.

We will contact everybody who submitted a proposal to let them know whether their article ideas are accepted or denied.

If you didn’t get the last issue, you can read Issue 25 of FeedFront Magazine online.

Scholarships to Affiliate Summit, #SiliconValley from @MikeJudge, and Some New Headshots

On the February 10, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I mentioned the upcoming Mike Judge show on HBO called Silicon Valley, getting my Twitter account compromised, and the top 10 sessions at Affiliate Summit West 2014.

Shawn Collins headshots

I also mentioned the rebranding of Commission Junction, scholarships to Affiliate Summit East 2014, and getting headshots.

Please review 7 Minutes in Affiliate Heaven on iTunes.

Show Links

Subscribe to 7 Minutes in Affiliate Heaven on iTunes

Subscribe to 7 Minutes in Affiliate Heaven on iTunes.

Advanced Retargeting Tactics at Affiliate Summit West 2012

This was a conference session titled Advanced Retargeting Tactics from Affiliate Summit West 2012, which took place January 8-10, 2012 in Las Vegas at Caesars Palace Las Vegas.

Affiliate Summit WestSession speaker:

  • Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz

Session description:

I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing

Session video:

Advanced Retargeting Tactics video

Session slides:

Advanced Retargeting Tactics slides

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

I’m Reading Tested Advertising Methods, Again

I was just looking around on Amazon for business books, and thought about reading Tested Advertising Methods by John Caples. It’s been a while – over ten years since I bought it, according to Amazon.

bought-tested-advertising-methods-2003

I guess I loaned it out at some point, because I can’t find it around here, so I bought another copy.

The reason I am reading it again is that I think it’s one of the best books for anybody in advertising/marketing. The book is packed with timeless advice on copywriting and advertising techniques.

You’ve probably seen the iconic John Caples ad, “They laughed when I sat down at the piano. But when I started to play!–”. It’s possibly the most famous ad, and the formula has been copied countless times over the near century since it came out.

they-laughed-when-i-sat-down-at-the-piano

Shortly after I read Tested Advertising Methods, I took a shot at adapting the ad concept in a postcard promotion for the second Affiliate Summit. It was a struggle selling some companies on the idea of a conference on a cruise ship, but instead of playing down that fact, the ad made it the headline.

Affiliate Summit 2004 promo

In the end, Affiliate Summit 2004 sold out well in advance. Did the ad make a difference? I don’t know, because we weren’t tracking anything back then.

Fortunately, we’ve learned a lot since those days.

If you haven’t read Tested Advertising Methods, I’d highly recommend it. And no, you can’t borrow my copy. I’m holding on to it this time.