CAKE and Tipalti Partner to Offer an Analytics and Payment Solution

Global mass payment solution Tipalti has partnered with CAKE, who provide real-time online campaign tracking, to offer affiliate networks and advertisers an analytics and payment solution.

TipaltiTipalti’s payment engine is now fully integrated with CAKE’s affiliate interface.

This solution streamlines the payout process, offering one-click submissions, eliminating manual entry and enabling payments in multiple currencies and methods, including ACH/direct deposit, global-ACH/international bank transfer, paper check, wire transfer, PayPal, prepaid debit card or cash payments.

CAKECAKE customers will now find an array of capabilities on the payment side.

The features provided by Tipalti include payment reporting and analytics that are fully integrated with CAKE’s reporting modules and enable users to create performance-based payment instructions.

Payment instructions are automatically captured by the Tipalti payment engine, and Tipalti scans payments to make sure no funds are disbursed to blacklisted payees, helping to ensure
compliance with OFAC regulations.

By using the new automated payment features, payers now better serve their publishers and affiliates by offering them the optimal payment method appropriate for their country of residence, in the currency of their choice.