I see lots of affiliate programs that are in a couple different affiliate networks, and it’s always sort of baffled me.
Is it really necessary to be in two or more affiliate networks?
While I prefer some affiliate networks over others, I belong to all of them.
If an affiliate program is in one affiliate network, and I want to promote them, I’m going with the network they are in.
That’s been the case with affiliates I’ve chatted with over the years on this subject. I have run into few, if any, affiliate unicorns who will not promote a brand they want to promote, because of the network they are in.
As an affiliate manager in the past for companies that insisted on multiple programs, I would often see affiliates joined in each iteration of the affiliate program.
There was typically one version of the affiliate program that was dominant, and the other one was there for the scraps.
But they both needed me to tend to them, and I thought the redundancy was wasteful.
Anyhow, I think the most networks I’d seen a cost per sale affiliate program in was three. That is, until I was looking at the soccer.com affiliate program.
So, they’re in Affiliate Window, Avantlink, CJ Affiliate by Conversant, eBay Enterprise, Impact Radius, and Rakuten LinkShare?
That just seems like overkill to me.