Jessica Luthi has been a fixture in UK affiliate marketing since 1999. Recently, she sat down with Fraserâ€™s Affiliate Marketing Blog to discuss all sorts of affiliate marketing issues.
She currently runs a company called Affiliate Program Advice which offers consulting to e-commerce sites. Previously, Jessica worked at UKaffiliates, Affiliate Window and ASOS.
The podcast of this discussion is broken down into two parts.
Part one covers the start of affiliate marketing in the UK, her favorite affiliate network, Affiliate Program Advice, tips for affiliate managers, and communicating with affiliates and changes.
The second part of the interview goes into Jessica’s impressions of Affiliate Summit and affiliate marketing in the US, UK Affiliate get2gethers, whether there is a need for an affiliate association and getting started in affiliate marketing.
Interesting stuff – I’d definitely recommend giving it a listen.
Check out Jessica’s affiliate marketing blog for more on her industry insight and opinions.