AdMob is launching AdMob Mobile Analytics, a free solution for advertisers and mobile web site owners to understand and optimize their offerings.
This new solution was created to enable more advertisers to ramp up their mobile advertising spend, since they can finally start to measure deeper effectiveness of campaigns.
Also, affiliates will be able to gain actionable insights into their mobile sites and deliver the best mobile Web user experience available.
Some highlights from AdMob Mobile Analytics:
- Advertisers will be able to measure mobile campaigns beyond just how many “clicks” an ad campaign received.
- Affiliates can see who their audience is comprised of, where they come from, which pages they are visiting, and for how long.
- All of AdMob’s Mobile Analytics is free for unlimited use.
- Advertisers can measure the effectiveness of various mobile ad campaigns across all networks, such as Third Screen Media or Google. The advertiser can compare the effectiveness of each campaign using AdMob Analytics. You do not need to use AdMob advertising to use AdMob Analytics.
Private beta sign-ups begin today at http://analytics.admob.com.