Paul discussed things such as how URLs matter, content is king, and the importance of links.
Plus, he did some live site reviews for folks in attendance.
Paul runs marketing organizations for startups as SEO’Brien. Paul worked at Yahoo in the late nineties through 00s for about 5 years. Initially in Yahoo Shopping / Store, onboarding eCommerce companies, Paul shifted to advertising programs across the Yahoo properties after their acquisition of Overture. Left Yahoo to run online marketing for HP’s eCommerce business hpshopping.com. There, implemented HP’s search engine optimization program and rearchitected the shopping platform resulting in double digit organic growth of in a matter of months. More than SEO, Paul there ran a $15MM search marketing budget, affiliate program, email, etc. He joined local search engine Zvents.com to architect the optimization of their search platform and run marketing (You’d know zvents.com as Austin 360’s events calendar). Today, most event listings in Google are from sites on the Zvents’ platform; Paul led the adoption of their platform by over 400 local media properties, each indexed by Google. Leaving Zvents, Paul led marketing for Outright.com and there, developed a community platform to drive user generated content, social marketing, etc. on behalf of their accounting platform. Through both startups, Paul drove investments from Vantage Point Venture Partners, Sequoia Capital, First Round Capital, and Nokia. For much of the past year, Paul has been working as a fractional CMO for startups including FoxTranslate, IP Commerce, and Fliptop.
Follow Paul on Twitter at @seobrien
Presentation: 5 Things That Really Matter in SEO
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