Rakuten LinkShare has announced new custom reporting tools for advertisers.
In addition to the standard reports available to advertisers, they can also now fully customize their reports to include or exclude certain columns.
The updated reporting tools also feature new data columns, including referring URL, CPA, and mobile transaction data by device type.
All of the customized reports can be saved and accessed by a web service URL.
Rakuten LinkShare advertisers will have access to a beta version of the new custom reporting tools in June, and publishers will have access later in 2013.