IMshopping, a shopping site that answers shopping questions, has launched a Twitter shopping service where shopping guides respond to product questions and provide personalized recommendations for users.
The way it works is that shoppers post an @ reply to @IMshopping to ask a question about some product or service.
And then shopping guides respond with a recommendation. The answer is posted to the IMshopping site and a link with an @ reply is posted to Twitter to the person who answered the question.
While the answers are currently provided by guides, the site is expected to scale through the involvement of community answering questions.
The answers provided include affiliate product links.