Some news on Affiliate Summit 2008 East, including a donation of$5,000 to The LEAGUE, official charity of Affiliate Summit 2008 East, being on the verge of a sell out, and a guide to networking a the conference.
Archives for July 2008
JupiterResearch published an affiliate marketing study in May 2008 titled, “US Online Affiliate Marketing Forecast, 2007 to 2012.”
The key finding in the report was that US online affiliate marketing spending will reach $3.3 billion in 2012.
This figure is based on the affiliate marketing industry growing at a compound annual growth rate (CAGR) of 13 percent over the next five years.
Copyright Â© 2000 – 2008 JupiterResearch, LLC.
The data from JupiterResearch is based on revenue earned by affiliates and affiliate networks.
Additionally, the “US Online Affiliate Marketing Forecast, 2007 to 2012” indicates that affiliate marketing spending currently accounts for nine percent of total online ad spending and will remain at that level through 2012.
I took a preliminary look at the Top Affiliate Challenge show and reviewed it a couple of weeks back.
At the time, I’d watched the first two episodes, and I didn’t find much value in it.
Since then, I’ve watched episodes 3-9 to see if/how the show evolved.
The tips for affiliates did start turning up in episode 3, and I think it’s worthwhile for affiliate newbies to check it out.
However, episode 5 featured some “advice” from team leader John Chow on how to cheat Google, MSN and Yahoo.
Now, I understand that plenty of bottom feeders do this sort of thing, but I think it was a bad move to promote such a method.
Otherwise, there is some pretty good, basic information in the show for people getting into working with CPA networks.
I don’t typically post anything about job openings in affiliate marketing, but I just heard about one that I think would be a great opportunity for any affiliate manager: Zappos.
There was a recent story from ABC News about the corporate culture at Zappos, and they likened Zappos to being the Amazon of shoes.
Anybody interested in the position can reach them at associates(at)zappos.com.
Q: How can I best find affiliates in the health/nutrition niche?
A: I think the answer can apply to most any niche. Basically, I would say the first thing to do is to go into Google and search for all of your relevant keywords.
See who is ranking well for your terms – these are people you should focus on as future affiliates.
When you reach out to them, make it an individualized contact – not some generic, mass email to all of the prospects you identify.
Also, there is a tool I use to find some big affiliates, but mostly the long tail players, called Link Capture.
This program enables you to run queries for search terms across multiple search engines and then see the results for the sites ranking well for certain keywords.
Link Capture ties into the WHOIS records for the sites, and you can export this data into a .csv file.
Since you’ll have their snail mail address you can reach out to them with a postcard to introduce your affiliate program.
You can also use Link Capture to see which sites are linking directly to your competitors.
WordPress 2.6 was released a few days ago, and it has lots of useful enhancements like a change log and word count.
But one thing you should definitely do before making the upgrade is check whether your important plugins are compatible with the new release.
I have lots of WordPress blogs, and was quickly getting them up to date without checking, and in the case of one of them, it was a big hassle of a mistake.
If I would have searched for WordPress 2.6 PodPress, I would have seen lots of people complaining that the two didn’t work together.
Oh well, they promise to have a fix in a week or so, and I got a workaround together for the time being.
More details at http://wordpress.org/development/2008/07/wordpress-26-tyner/ on Wordress 2.6.
Cory Booker, who will be the Keynote at Affiliate Summit 2008 East, was featured on FOX Business yesterday.
Get a peek on Mayor Booker as he chats about the economy, politics, and the NFL (though he likes the wrong NY team).
If you haven’t already registered for Affiliate Summit, we’re getting really close to a sell-out, so don’t put it off – register at http://www.affiliatesummit.com/.
The New York Sun, which originally broke the New York affiliate tax story back in November 2007, has news today that NY Senator Chuck Schumer, and Representatives Anthony Weiner and Gregory Meeks are opposed to Governor Paterson on the tax.
Three New York lawmakers on Capitol Hill are siding against Governor Paterson in an intensifying battle between the federal government and the states regarding the taxation of interstate commerce.
Senator Schumer and Reps. Anthony Weiner and Gregory Meeks are co-sponsoring federal legislation that could undercut taxes New York State imposed this year on banks and online retailers, such as Amazon.com, that have customers in New York but no offices here. All three lawmakers are Democrats, as is Mr. Paterson.
The federal bill, known as the Business Activity Tax Simplification Act, prohibits states from taxing the income of companies that don’t have a “physical presence” in the state. It has been championed by businesses looking to lighten their tax burden but has drawn stiff resistance from many states eyeing greater revenues and expanding Internet retail sales.
Glad to see these guys are looking at the big picture…
Mr. Weiner, a candidate for mayor in New York City next year, defended the bill in a statement. “New York’s business community, particularly our vital financial services sector, has been hammered with business activity taxes in states and localities where they do not operate,” he said. “It’s bad for our economy and kills jobs. Period.”
It warms my heart to see some common sense in Washington.
How about it, Hillary… are you going to fight the good fight with them?
In response to the New York Sun story yesterday, New York City Mayor Bloomberg has come out on the side of Governor Paterson.
Weighing in on the issue yesterday, the mayor said it was a matter of fairness for a Web site such as Amazon.com to pay the same tax rate as a local bookstore.
“If you are going to have a tax system, one of the essences of it should be that it is fair,” Mr. Bloomberg told reporters, responding to an article in yesterday’s New York Sun. “And it just inherently makes no sense whatsoever to tax you if you want to buy a book from Amazon differently than if you want to buy a book from a bookstore. I’d feel the same way about the food vendor with the cart outside or the coffee vendors. They should be paying the same kind of sales taxes as somebody who rents a store and sells coffee from that store.”
That’s a weird parallel. As far as I know, none of the food or coffee vendors are handing customers their hot dogs and coffees from outside the state.
This is the same Mayor Bloomberg that was celebrating the Internet with his launch of Internet Week New York last month:
“There is no better time to celebrate our digital media sector, and these events will serve to better connect the various digital companies and online participants that make up the City’s thriving Internet industry.”
If this law lives and is adopted by states across the country, it could put a dent in “the City’s thriving Internet industry” as folks in Toledo, Biloxi, and Austin start paying sales tax for New York companies with no nexus in their states.
Whether you’re attending Affiliate Summit for the first time or a returning attendee, I’d suggest spending ten minutes to check out this primer.
UK affiliate network Affiliate Window has a new Facebook application called Wishlist that includes the products of merchants who supply data feeds for their ShopWindow suite of tools.
The merchants working with Affiliate Window appear in the application once they have approved the Wishlist account to join their affiliate program.
That’s a neat value add from an affiliate network. And there is an incentive for Facebook users to add the app and act as an affiliate on Facebook.
Wishlist application users earn a “Social Reward” (commission) when their friends who they recommend the application or products to make a purchase through the application.
The commission is split in to two equal parts. The first part is payable to the friend who recommend the application and the second part is payable to the friend who recommend the item.
Commissions are paid via PayPal and the affiliate balance is displayed within the app.
More details on the Affiliate Window blog.
Additionally, Affiliate Window is planning to roll out the application for the U.S. and they are looking at partners to do this. If you are interested, contact Chris Giddins, Client Services Manager at Affiliate Window at chris.giddins (at) affiliatewindow.com