Q: We just launched our affiliate program, but affiliates don’t usually visit our site. After launching the affiliate program, where would you announce the program?
A: You’ll want to promote your affiliate program where affiliates are looking, so I’m glad to hear you acknowledge that they are not coming to you.
Affiliates look for affiliate programs to promote in a variety of places, including affiliate forums, blogs, and affiliate program directories.
The affiliates are also looking in the search engines, so bid on relevant terms through paid search and work on getting your affiliate program indexed in the natural search listings.
One effective method for getting your affiliate program indexed in the search engines is to create an affiliate resource site. This site will generally be rich in the keywords that matter for your affiliate program.
Also, be sure to have a presence at the affiliate marketing events. Nothing beats face to face interaction for creating new relationships.